Top TikTok Influencers In Dubai, UAE

The UAE is recognized as one of the most digitally connected nations in the world. With a tech-savvy population, high internet usage, and a strong influencer culture, social media platforms have become a major part of daily life. People use them for entertainment, staying connected and discovering a variety of brands’ products and services.

In Dubai, TikTok has become one of the most powerful social media platforms, especially for Gen Z. People in the UAE spend around 7.63 billion hours on the platform, making it the second-highest usage rate in the world. This shows that TikTok is a major part of the daily lives of people in the UAE.

The top TikTok influencers in the UAE, in particular, have a huge impact on consumer behavior. They create fun, relatable, and engaging content across various areas like fashion, food, beauty, and comedy and influence the purchasing choices of their community. This helps brands to connect with a wide and diverse audience, enhancing their visibility and ROI. A perfect example is The Fix Dessert Chocolatier’s “Dubai Kunafa Chocolate Bar,” which went viral with over 120 million views, showing their potential in turning a product into a sensation.

In this scenario, to help brands find the perfect influencer for their campaigns, our top influencer marketing agency in Dubai has carefully curated a list of the best TikTok influencers in the UAE. This selection is based on in-depth analysis of each creator’s follower base, engagement rate, content style, niche, and overall impact, making it easier for brands to partner with influencers who truly align with their goals and audience.

Let's get into them!

List of Top TikTok Influencers In Dubai, UAE

• 1. Jumana Khan

  Followers: 9.1M

  Engagement Rate: 1.03%

  Jumana Khan is a famous TikTok influencer from Dubai. She shares content on fashion, lifestyle, and dance. Her followers adore her creativity with stylish outfits and creative choreography.

  She is also an actress and Dubai tourism ambassador. By sharing viral music videos and cinematically edited posts, Jumana has already made her reputation in the industry.

• 2. Farayal Fairy

  Followers: 12.8M

  Engagement Rate: 2.92%

  Farayal Fairy is a Pakistani content creator living in Dubai. She shares her dance clips, reels, and fun posts with her audience. It is full of creativity, and mostly in a fairy-like style, which attracts and engages her audience.

  She had collaborated with brands including D’YAVOL and Moons Couture. Farayal is a known influencer for her creative and new style of content.

• 3. Lana Mohd

  Followers: 12.2M

  Engagement Rate: 4.23%

  Lana Mohd is a well-known TikTok influencer, sharing all about beauty, fashion, and lifestyle. Her TikTok profile is a mix of makeup tutorials, outfit inspirations, and glimpses of her life in Dubai.

  She has collaborated with some of the popular brands in the UAE, like NYX and NARS. Lana has millions of followers on her Instagram and YouTube channels.

• 4. Yara Aziz

  Followers: 2.16M

  Engagement Rate: 2.70%

  Yara Aziz is a well-known creator based in Dubai. She was also awarded as TikTok creator of the year. She mostly focuses on beauty, lifestyle and comedy. The photos, reels, and videos shared by Yara are also family-friendly.

  Not only in Dubai, but she also has followers from all over the Middle East, who love getting entertained with her content and get amazing tips and tricks related to beauty and fashion.

• 5. Leen Mohd

  Followers: 9.5M

  Engagement Rate: 6.01%

  Leen Mohd is a popular TikTok Influencer from Dubai. She regularly shares beauty tutorials, lifestyle content, comedic sketches, and fashion posts. She receives almost 5.5M views on every video, showing her creativity and amazing engagement rate.

  Leen has collaborated with many brands like NYX Cosmetics, YSL, Nood Food, and Pan Home. She has already created her position in the industry with her variety of content.

• 6. Miss Douaa

  Followers: 14.7M

  Engagement Rate: 2.77%

  Miss Douaa is known for her amazing content on fashion, motivational messages, and heartfelt posts. Her fashion styles and tips are economical and classy, and the way she shares them in a relatable and connecting way is appreciated by her followers.

  She has worked with many fashion brands like Lee Cooper and H&M. Douaa’s pleasing personality and humble nature have allowed her to create a loving and dedicated community.

• 7. Dina Saeva

  Followers: 24.7M

  Engagement Rate: 2.63%

  Dina Saeva is one of the popular TikTok Influencers from Dubai. Her profile shares her interest in music, TV shows, movies and pop culture. She also shares her love for fashion, focusing on minimalism and sustainability.

  Dina has partnered with top brands like Gucci, Hermes, Miu Miu and Coperni. She tries to combine her exploration of the fashion culture of different countries into her own dressing style.

• 8. Rawan Dash

  Followers: 1.5M

  Engagement Rate: 2.87%

  Rawan Dash is a renowned TikToker living in the UAE. Known for her variety and detailed content on fashion and Beauty. Her recommendations provide economic imitations for expensive styles, which are appreciated by her followers.

  She has partnered with brands like Urban Decay Cosmetics and YSL Beauty, which shows her impact on the beauty industry. Rawan’s videos of makeup tutorials, product reviews and fashion tips make her a favourite influencer in the region. ​

• 9. Ziba Gulley

  Followers: 15.9M

  Engagement Rate: 1.15%

  Ziba Gulley is a content creator known for amazing content on travel, food, hotels and life across the UAE. She also works full‑time in the hospitality sector in the UAE. Her live comedy show is very much liked and enjoyed by her followers.

  Ziba has partnered with many brands, including Honour, Shein, the Pakistan Super League cricket team and SHEGLAM. Her content entertains and, at the same time, inspires her followers.

• 10. Bessan Ismail

  Followers: 18.9M

  Engagement Rate: 3.16%

  Bessan Ismail is a famous musician from Syria who is considered one of the top TikTok influencers in the UAE. Her collection of stylish outfits and accessories that match her music genre is shared with her audience. Bessan has worked with bands including Nyx Cosmetics, German Board Kosmetiks and Maybelline. She has performed across countries like Saudi Arabia, Iraq, Egypt, Georgia and Qatar. On TikTok, she shares music, dancing and acting videos.

Conclusion

In Dubai, TikTok influencers are the entertainers, trendsetters and key opinion leaders who are trusted for their recommendations by millions of their dedicated community. Their short and creative videos make it easy to grab the audience's attention and introduce products to them in a fun and relatable way.

Collaborating with these Influencers allows brands to connect with a wide targeted audience and boost their visibility and loyalty, and generate sales.

Connect with GIMA and experience real brand growth like never before.