The UAE has established itself as one of the most active sporting hubs in the Middle East, supported by year-round tournaments, international leagues, and government-led fitness initiatives.

Within this expanding ecosystem, sports influencers in Dubai play an evident role in shaping public engagement. They connect with niche audiences that traditional channels can’t reach, such as triathletes, CrossFit enthusiasts, youth soccer communities, and women in fitness across MENA.

These best sports content creators share content like-

  • workout tutorials and training videos, where they showcase how to do strength, cardio, HIIT, functional training, and sport-specific drills designed for their audience.
  • local and international sports event coverage, like events, marathons, matches, and sharing clips, commentary, and their takeaways.
  • gear, apparel & product reviews. They try out fitness apparel, sports shoes, wearables like smartwatches and fitness trackers, sports equipment, and give their verdicts.
  • Provide nutrition & wellness advice about pre/post workout meals, supplements, hydration, and lifestyle tips.

Even their educational and demonstrative content holds colossal weight. These famous sports influencers in Dubai test and explain technical products, like performance footwear, recovery gear, smart training devices, etc, to turn complex features into clear, practical benefits.

This form of content is important for brands dealing in higher-consideration categories like sports tech and supplements, where purchase decisions depend on visible proof and trusted recommendations.

On top of that, the UAE’s strong calendar of international sporting events further adds to its relevance. The country hosts major international events like football, golf, F1, tennis, Abu Dhabi and Dubai sports festivals, and more.

Now, sports brands and technical product lines like sports tech, supplements, and performance gear brands have realized the influence of these sports influencers UAE in driving attendance and ticket sales. Not to mention, their presence amplifies event visibility before, during, and after tournaments, helping sponsor brands reach communities that follow them for credible insights and on-ground perspectives.

That said, sports brands in the UAE collaborate with the top influencer marketing agency in Dubai to leverage their industry expertise and experience in executing highly targeted and high-impact sports influencer campaigns.

Below is the list of the top sports influencers in Dubai, which is a practical resource for marketers to shortlist partners.

List of Top 10 Sports Influencers in Dubai, UAE?

  • 1. Usmantimeworld

    Omar Dizer
    Followers: 624K
    Engagement rate: 1.85%

    Usman N. A. Abdul Rehman is a well-known sports influencer in Dubai, UAE and also the president of Lamborghini Club UAE.

    He is also an entrepreneur and a lifestyle designer, and he mainly shares content around sports, music, travel and his sports performance experiences.

  • 2. Yaser SQ

    Obaida Abu Qwaider
    Followers: 53K
    Engagement rate: 1.24%

    Yaser SQ is a renowned Sports Influencer in the UAE, also a top-tier sports event organizer and former International IFBB judge. Being known as a top athlete in the country, he holds titles including Europe Champion, World Champion, UAE National Champions and Fujairah Champion.

    With his longtime experience in fitness and Sports events management, Yaser inspires and guides the UAE sports community through his expertise and achievements.

  • 3. Saif Rubie

    Youssef A. Lawendy
    Followers: 52K
    Engagement rate: 1.10%

    Saif Rubie is a famous sports content creator, entrepreneur and founder of FGSL Consulting, who mainly focuses on sports business, management and F&B.

    Beyond his consultancy work, he is involved in sports development projects, making him a respected influencer in the UAE’s sporting community.

  • 4. Sarah Fahmi

    AbdulrhMan
    Followers: 704K
    Engagement rate: 2.01%

    Sarah Fahmi is a sports content creator, a media representative, and a public figure who is known for promoting sports and empowering voices in the UAE.

    Through her popular channels, @mersahpodcast and @girlssportsgroup, she shares inspiring insights and stories, making her a recognizable voice in the UAE’s sports industry.

  • 5. Najm Retro

    MAHMOUD TAREK
    Followers: 209K
    Engagement rate: 2.28%

    Najm Retro is an amazing fitness trainer and lifestyle influencer in the UAE. Through his content he inspires his audience with transformative workout routines and health and wellness tips.

    Najm is known for his engaging vlogs under “My Vibes/My Rules.” He combines motivation, wellness and passion for rare cars, which makes him a standout voice in the UAE’s sports and lifestyle Industry.

  • 6. Hashem Eteeli

    Mohamed AbdelHakim
    Followers: 350K
    Engagement rate: 4.28

    Hasheem Eteeli is a sports and fitness enthusiast based in Dubai, UAE and the Founder of @fantastic___team. He is known for his dynamic approach towards sports; through his content, he shares about everything from high-intensity workouts to extreme adventures. Hasheem even inspires his followers to adopt a healthier lifestyle.

    As a Vlogger and Influencer, Hasheem creates valuable content that brings fitness and athleticism to people's lives while encouraging his followers to push their limits and achieve their best.

  • 7. Dr George John

    Shadi Dawi
    Followers: 957K
    Engagement rate: 1.97%

    Dr. George John is a fitness creator and expert in the Middle East, specializing in regenerative and reconstructive orthopedic surgery and sports medicine.

    George is passionate about athlete wellness and performance; he actively shares insight on injury recovery, prevention, and cutting-edge sports treatment, which makes him a trusted influencer in the UAE sporting community.

  • 8. Maria Draghiceanu

    Abdallah Rakha
    Followers: 98K
    Engagement rate: 1.89%

    Maria Draghiceanu is a fitness enthusiast and a senior personal trainer in UAE; she motivates her audience with the mantra, “You don’t have to be extreme, just consistent.”

    Being a senior PT and health coach, she provides workout guidance and wellness tips for a balanced and healthy lifestyle.

  • 9. Salem Aladidi

    Rawaa
    Followers: 31.2K
    Engagement rate: 1.05%

    Salem Aladidi is a well-known Emirati athlete and sports influencer in Dubai, who is known for his achievements in powerboat racing.

    Salem is a multiple-time world champion, securing top podium finishes in class 1 (2018 & 2019) and Xcat (2016 & 2017). His passion for racing and dedication towards sports makes him a key figure in the UAE sporting Industry.

  • 10. LAMA MOUKADDEM

    Ahmed Boarki
    Followers: 26K
    Engagement rate: 1.21%

    Lama Moukaddem is a sports influencer, athlete and reporter based in Dubai. Through her social media platforms, she shares her passion for sports with fashion and lifestyle content.

    Being a member of the Lebanese National Team, she motivates her audience by making videos on empowering fitness journeys and behind-the-scenes sports coverage and her family moments.

Conclusion

At the end, we can say that From fitness gurus and football enthusiasts to extreme sports adventurers, these creators are not just sharing the content; more than that, they are creating the way Dubai audiences should experience the sport.

For brands, collaborating with these influencers is not just about making visibility; it's all about connecting with a passionate, engaged and trend-savvy community that actually trusts their advice.

Whether you are looking to drive engagement, boost awareness, or want to generate higher ROI campaigns, here Dubai's sports influencers can definitely take your brand to the next level.

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