Top Social Media influencers in Dubai, UAE

Social media is where we discover new trends, seek entertainment, and form connections with others. From style advice and tech reviews to fitness routines and a good dose of comedy, people turn to various social media platforms for their daily dose of information and inspiration.

Here, Social media influencers are the creative storytellers of the digital world. With a quick unboxing or OOTD post, they inspire and make deep, meaningful connections with the audience. They are becoming the trusted voices for an increasingly broad spectrum of industries.

Dubai, in particular, is home to a vibrant community of social media influencers. From global beauty icon Huda Kattan to heartfelt storyteller Khalid Al Ameri, influencers here, with their high-quality content, are engaging and influencing the perspectives of the people in Dubai and beyond.

It’s no surprise that Dubai is recognised as the social media capital of the world, which makes it a perfect place for digital marketing and influencer collaborations. (Economic Times). Moreover, a striking 71% of UAE residents trust the recommendations and advice of social media influencers when making their purchases. This strong influence makes them the perfect partners for brands to boost engagement, build brand loyalty, and generate higher sales.

Recognising this potential, nearly 74.5 per cent of marketers are already working with the best social media influencer in the region to introduce their brand to the target audience effectively and build real connections that lead to more engagement and sales.

This blog highlights a list of some of the best social media influencers in Dubai, researched by the leading influencer marketing agency in Dubai, giving brands an understanding of their unique style, niche, and the value they bring through authentic content.

List of Best Social Media Influencers in Dubai, UAE 2025

• 1. Hassan Reyvandi

  Followers: 20.2M

  Engagement rate: 1.16%

  Mr. Hassan Reyvandi drives good engagement from his target audiences with engaging, thought-provoking, hilarious content. He has a unique comedic style, which ensures that you are electrified throughout his videos. He is an Iranian showman and the top social media influencer in the UAE. He established the first Laughter Show in Iran. The duration of his videos is about 120 minutes. They have a complex nature and are multidimensional.

• 2. Noha Nabil

  Followers: 13M

  Engagement rate: 1.25%

  Noha Nabil is a famous Emirati social media influencer in women's empowerment. She is a successful businesswoman. She was awarded Best Beauty Influencer at WIBA(2023). She was also the first Kuwaiti woman to walk on the Venice Film Festival Red Carpet. Noha is also the first Kuwaiti influencer to become Swarovski’s first brand ambassador, and she is also among the Top 10 Most Influential Arab Women in social media, listed by Forbes.

• 3. Noor Stars

  Followers: 16.7 M

  Engagement rate: 2.64%

  One of the top social media influencer in the UAE, Noor Naim, also known as Noor Stars, was born in Iraq and raised in Syria. She started her YouTube channel in 2014 and has been ruling the hearts of the people of the UAE till now!

  She hosts trendy, relevant, and thriving personalities in her podcast shows. She has also bagged titles like ‘Arab Woman of the Year’ and ‘Beauty Influencer of the Year’. She has worked with brands like Benefit, Aldo, Mac, L’Oréal, and more, representing her strong collaborations.

• 4. Joelle Mardinian

  Followers: 21.8M

  Engagement rate: 1.3%

  Joelle is a TV personality on MBC’s weekly reality show entitled Joelle. Joelle is a multifaceted entrepreneur and a devoted mother. Her venture ‘DABDUB’ provides cruelty-free clean baby care products and Candyndy Joelle colored contact lenses. She is a well-known makeup artist and beauty expert. She opened Clinica Joelle, a cosmetic surgery and noncosmetic solution in Dubai. She has her luxurious skincare named Joelle Paris Skincare. Through the ‘Min Alb Joelle Podcast’, Joelle shares her views with her listeners.

• 5. Dr Mahra Lutfi

  Followers: 9.9M

  Engagement rate: 1.50%

  Mahra Lutfi is a doctor by profession and a fashionista by content creation zeal! Dr. Mahra Lutfi is the first-ever Emirati stem cell therapy doctor who has made noteworthy contributions to advancing regenerative medicine in the UAE and is also certified by the American Board of Regenerative Medicine.

• 6. Rawan Bin Hussain

  Followers: 7.5M

  Engagement rate: 1.29%

  Rawan Bin Hussain is one of the top social media influencer in Dubai, who creates content related to fashion, lifestyle, and beauty. She posts beauty tutorials and wonderful destination experiences. With a good engagement rate, she has built authentic connections with her audience across various social media platforms. She has worked with well-known brands like 'Garami,' 'Ming Ray,' 'Versace,' 'Maybelline,' 'Gucci,' 'Lancome,' and 'Charlotte Tilbury. '

• 7. Ahlam Alshamsi

  Followers: 15.2M

  Engagement rate: 1.08%

  Ahlam is a devoted wife and a mother of two. Ahlam is a philanthropist, too. Besides being an Emirati singer and actress, she is a leading social media influencer in the UAE. The creator has a unique style of music that brings together the essence of traditional Arabian music and modern pop, earning her a large fan base.

  She supports women's rights, and her content reflects this well.

  One of her best albums includes ‘The Best Of Ahlam’, which went triple platinum in the Middle East. She has also performed at the UNESCO festival, Dubai World Trade Centre.

• 8. Gogoosh

  Followers: 6.4M

  Engagement rate: 3.86%

  One of the most popular and prolific social media influencer in Dubai, UAE, her career has spanned over six decades. Googoosh has enjoyed significant admiration since the beginning of her career, ultimately becoming a cultural icon. She has also worked in movies like; Mard-e keraye-i (مرد کرایه‌ای) and Hajji Firuz (حاجی فیروز). The star has also acted in many television shows and commercials.

• 9. Zenofar Fathima

  Followers: 5.1M

  Engagement rate: 1.37%

  Zenofar is one of the best social media influencer in Dubai in 2024, whose storytelling abilities are a powerful tool for bringing positive change in the perceptions and attitudes of her followers. She has collaborated with the Indian musician A.R. Rahman’s Expo City-based studio, Firdaus Studio, for the short film ‘Ayah’. Reaching a new horizon in 2024, she has ventured into the world of streaming amenities, with her first OTT series, titled ‘Specter: Black Out’.

• 10. Erfan Alirezai

  Followers: 5.8M

  Engagement rate: 1.59%

  Erfan Alirezai is popular as a Digital content creator, especially on Social media platforms. He gained popularity for the comedic and slice-of-life content that viewers like to watch. Erfan often posts fragments of his life in the format of a diary and communicates with fans, so they will follow him. People like to connect with friendly and warm individuals, which has made many of them fans of him on social networks. The audience likes his openness as well as his approach toward communication about ideas and self-narration.

Conclusion

As we wrap up the blog, it's clear that social media influencers in Dubai are new-age creative storytellers and trendsetters who inspire, educate, and nurture their community. Be it beauty, fashion, or food, their ability to engage and influence the purchasing decisions of the audience makes them invaluable partners for brands seeking to enhance their awareness, credibility, and growth. Dubai brands are increasingly tapping into the power of influencer marketing to introduce their brand effectively in Dubai’s rapidly growing market.

At GIMA, we connect brands with top social media influencers in Dubai, who truly resonate with their amazing storytelling, connect with the target audience, and bring the brand’s message to life.

Ready to build your brand name with the most trusted and influential voices in the industry? Partner with GIMA, the leading influencer marketing agency in the UAE, and reap remarkable results like never before.

Connect with us today!