Top Real Estate Influencers in Dubai, UAE

Dubai’s real estate industry is growing faster than ever, with new communities, luxury developments, and upcoming investment opportunities emerging every month. As the market grows, so does the need for trusted guidance, the audience no longer want sales talk, they want clarity. This shift has given rise to a new wave of real estate influencers in Dubai who simplify market trends, compare properties, and offer honest insights. Their content helps buyers and investors make confident decisions in one of the world’s most exciting real estate markets.

These Dubai real estate influencers share-

• They film structured walkthroughs, show unit plans, explain neighbourhoods, outline legal steps, and break down prices in plain terms to evaluate properties.
• They paint a picture of the future lifestyle the resident will have, share comparison posts, and investment POVs.

Brands in the UAE have recognised their influence. In fact, many brands invite UGC creators to showcase homes, launches, record real movement, real layouts, and the nitty-gritty details buyers look for online.

One example is how a leading developer, Emaar, has partnered with UAE real estate influencers to highlight livability, daily routines, and key points of a project, giving viewers a grounded sense of what they are buying.

For brands and marketers, these real estate influencers are a potent marketing asset. These creators reduce uncertainty for remote buyers and raise perceived expertise around a project. Their content shapes early interest, pushes qualified leads into the funnel, and gives your project a credible voice in a crowded market.

While developers sell concepts, influencers convert concepts into believable lifestyles, moving buyers from “interested” to “reservations.”

That said, our top influencer marketing agency in Dubai has helped numerous brands across the Middle East to launch highly targeted influencer campaigns.

Below is the list of the best ones in the industry for your brand to partner with the ones that suit them the most. Let's explore.

List of the Best 10 Real Estate Influencers in Dubai, UAE

• 1. Alona Lurdes

  Followers: 900K

  Engagement Rate: 0.61%

  Being one of the top property influencers in Dubai, Alona Lurdes shares luxury property walkthroughs, market insights and commentary, educational snippets, and more with a lifestyle angle. Most of her target audience is luxury and international investors looking to invest in the UAE real estate market. Alona is also a member of the Chairman’s Club, with multiple Sales Excellence Awards since 2022.

• 2. Farooq Syed

  Followers: 266K

  Engagement Rate: 0.12%

  Farooq Syed is one of the best real estate Instagram influencers Dubai. He shares luxury real estate tours & developments, including high-end listings in Dubai, new projects, off-plan opportunities, and more. He also shares his views on the broader market, like buyer sentiment, investment climate, etc. His content also mixes with property, lifestyle, luxury vehicles, villas, etc., to sell the lifestyle and not just the property.

• 3. Alessia Sheglova

  Followers: 223K

  Engagement Rate: 1.74%

  Alessia Sheglova shares educational content around real estate in the UAE, property tours, and luxury listings. Alessia breaks down market topics, real estate laws, tenancy rules, and buying procedures in Dubai, showcasing upscale homes, penthouses, and residences with views of the Burj Khalifa and other notable locations around Dubai, such as the Palm Jumeirah. The creator has been working in Dubai’s real estate market since 2008, focusing on residential sales, leasing, off-plan, and complex transactions.

• 4. Sarah Aboutaleb

  Followers: 199K

  Engagement Rate: 0.65%

  Sarah Aboutaleb is another one of the property investment influencers in UAE known for her 8 years of experience in Dubai’s real-estate market. Sarah speaks a number of languages, including Arabic, English, French, and Italian, which has helped her reach a broad international audience. She shares tips on profitable investments and property market insights tailored to international clients.

• 5. Arman Dubai Investments

  Followers: 128K

  Engagement Rate: 1.49%

  Based in Dubai, Arman Ghazaryan is an Investment Specialist with FIDU Properties and one of the leading real estate content creators Dubai. His focus is on off-plan investments, luxury apartments, and villas in Dubai. He shows prime neighbourhoods in Dubai, off-plan launches, and lifestyle scenes like skyline, towers, and interiors, combined with commentary.

• 6. Tara Sadat

  Followers: 125K

  Engagement Rate: 0.28%

  Tara Sadat is an international real estate consultant based in Dubai. With a global real estate perspective, she markets in places like Toronto, Miami, Spain, and, in addition to Dubai. Like many real estate influencers in Dubai, her content includes luxury property tours, high-end finishes, drone and skyline visuals, and the “feel” of owning in premium locations. She also provides educational and market advisory content, like how to invest in Dubai, what to look for when buying overseas property, etc.

• 7. Adilet Chynystanov

  Followers: 101K

  Engagement Rate: 2.33%

  Adilet Chynystanov, one of the most famous real estate influencers in Dubai, specializes in residential sales and off-plan projects, focusing on areas like Dubai Marina, Downtown Dubai, and other premium districts. Most of his content themes include luxury and high-end residential listings, i.e, apartments and townhouses in premium Dubai zones with features like canal views, high floors, and modern design. The creator is known for offering legit advice and encouraging bold real estate decisions.

• 8. Angelika Egoschin

  Followers: 54.6K

  Engagement Rate: 0.22%

  Angelika Egoschin is a real estate professional based in Dubai, originally from Germany. She works in multiple languages, like English and German, and focuses on high-end and luxury property in Dubai. She showcases premium properties in Dubai, like high-end apartments and villas in prime locations like Business Bay, Dubai Creek Harbour, type of zones. Given her linguistic background, Angelika also appeals to international investors.

• 9. Steven Leckie

  Followers: 29.4K

  Engagement Rate: 2.26%

  Steven Leckie has been operating in the Dubai property market since around 2003. His work focuses on assisting overseas investors, off-plan developments, and high-potential location opportunities in Dubai. Given his focus on overseas investors and large ticket deals, his content shows premium properties, desirable locations, and reasons to invest in Dubai, like returns, tax advantages, and growth.

• 10. Kudrat

  Followers: 25.5K

  Engagement Rate: 1.43%

  Kudrat is the no. 1 source for real estate investing in Dubai. He shares Dubai property analysis and the UAE market insights. Kudrat has one of the best ways to educate his audiences about the details of the Dubai real estate market. He breaks down complex concepts like oversupply vs construction delays, reasons behind Dubai’s penthouses' increase in value, Dubai’s traffic system, South Dubai hype, and much more.

Before You Go

As properties sell on lifestyle & emotions, these real estate creators build narratives that make a project feel lived-in. In fact, their endorsements reduce perceived risk, build trust, and provide social proof for potential buyers. Their targeted audience segmentation helps developers in the UAE reach a precisely interested audience.