Influencer marketing has become one of the most effective ways for brands to connect with their target audience in Dubai. With social media usage reaching over 99% of the population in 2025, brands are increasingly moving towards influencer-led campaigns to generate awareness and conversions. Among these, micro-influencers are emerging as the most trusted voices for local consumers.
Micro-influencers in Dubai are playing an important role in bridging the gap between audiences and brands by delivering authentic, relatable content. Unlike mega influencers, their smaller but highly focused communities help drive up to 70% higher engagement rates, ensuring stronger brand-consumer relationships. For Dubai-based brands, this results in better customer trust, improved credibility, and sustainable long-term brand loyalty.
As Dubai continues to grow as a global hub for fashion, lifestyle, food, travel, and technology, brands that are partnering with micro-influencers are achieving greater visibility and standing out in the competitive market. From startups to established enterprises, influencer marketing is shaping the future of digital branding in the UAE.
Therefore, to help the brands in finding the right influencers for their influencer campaign, GIMA, the best influencer marketing agency in Dubai, has highlighted a list of Dubai's top microinfluencers after analyzing the important factors like influencers' follower base, their engagement rate, niche, content style and overall impact.
Lets get into more detail about these top micro influencers in Dubai, UAE.
Top 10 Micro Influencers in Dubai, UAE
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1. Jilu Saji
Followers: 65.2KEngagement Rate: 1.66%Jilu Saji is a well-known content creator based in Dubai, she is known for her interactive content, which includes comedy, travel vlogs, and food journeys. With her relatable humor and creative storytelling, she builds real connections with her audience.
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2. Mohannad Alwadiya
Followers: 41.9KEngagement Rate: 156.48%Mohannad Alwadiya, who is also known as @thewolfofrealestateofficial, is a Dubai-based popular micro influencer specializing in real estate. He shares expert advice on property investments, UAE market trends, and valuable networking opportunities in the market.
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3. Mughal Waleed
Followers: 76.4KEngagement Rate: 1.17%Mughal Waleed (@mughal_waleed) is a famous micro influencer from dubai, who is passionate about sharing insights and content on sports nutrition, personal training, and fitness. He empowers his audience with practical health tips, expert guidance, and motivational workout content, inspiring a stronger and healthier lifestyle for the audience.
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4. Ahmed Mamdouh
Followers: 75.3KEngagement Rate: 1.05%Ahmed Mamdouh (@sheko_smile_photography) is a micro-influencer from dubai who mainly shares content on photography, cinematic videography, and inspiring travel storytelling. His content beautifully captures beautiful moments, places, and new experiences, offering his audience a visually immersive journey.
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5. Karam Zireeni
Followers: 60.7KEngagement Rate: 1.80%Karam Zireeni is a Dubai-based Instagram micro influencer who brings the UAE’s vibrant car culture to real life through his extraordinary content. From luxury supercars to adrenaline-filled rides, he creates captivating automotive content creation that excites enthusiasts and showcases the region’s passion for high-end automobiles.
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6. Mirchi RJ Himanshu
Followers: 67.7KEngagement Rate: 290.89%RJ Himanshu (@rjhimanshuofficial) is a popular RJ and digital content creator from dubai, who adds a fun twist to everyday moments in Dubai. He is Known for his witty humor content, trending memes, and musical flair, he keeps his audience entertained with content that’s both relatable and refreshing for his audience.
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7. Ghazi Al Yaman
Followers: 67.7KEngagement Rate: 290.89%Ghazi Al Yaman (@ghazy_yaman) is a dynamic content creator from dubai who motivates his community with powerful insights on entrepreneurship, personal branding, and lifestyle growth. With his content, he encourages aspiring leaders to unlock their potential, build impactful identities, and embrace a success-driven mindset.
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8. Aarti Khatri
Followers: 23KEngagement Rate: 89.18%Aarti Khatri (@rukmani.makeovers) is a Dubai-based famous influencer; she usually makes her content about her amazing makeup transformations, attractive travel stories, and relatable lifestyle insights. She always inspires her audience to embrace confidence, beauty, and new experiences in daily life.
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9. Sapna Bhambra
Followers: 47.4KEngagement Rate: 2.06%Sapna Bhambra is a lifestyle and beauty influencer from dubai who captivates her audience with creative vlogs and authentic storytelling. She shares content about beauty tips for everyday life in the UAE; she always focuses on bringing inspiration, relatability, and engaging content that resonates with her growing community.
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10. BI BI HAJIRA
Followers: 18.1KEngagement Rate: 2.66%Hajiraa Asyed is a lifestyle and fashion influencer from dubai and the founder of @hana.hijab.collection. She creates unique content on modest fashion, daily style inspiration, and trendy outfit ideas that relate to modern women.
Conclusion
In the long run, micro-influencers are playing a crucial role in shaping Dubai’s brand landscape by driving the authentic connections, building trust, and influencing purchasing decisions more effectively than traditional advertising. Unlike one-time influencer campaigns, frequent collaborations with micro-influencers will create long-term brand recall, position brands as an important part of consumers’ lifestyles, and ultimately drive steady growth.
For Dubai brands looking to stand out in a competitive market, partnering with micro-influencers is more than just a temporary trend; it is a smart, long-term approach to building authentic connections with their audience.