Top Macro Influencers in Dubai, UAE

There is no doubt that the digital world of the UAE is dominated by influencers in each and every sector.

In fact, in PwC’s Middle East consumer study, 78% discover new brands on social media and 59% say an influencer has persuaded them to buy, which is far above global averages.

Amongst them, macro influencers stand out for their wide reach and influence, yet niche enough content that is tailored to specific interests and audience groups.

These macro influencers are seen as subject matter experts in their respective fields. Their opinions carry weight, and while they reach a large and diverse community, their content is still focused on specific interests (fashion, travel, technology, real estate, and lifestyle), which makes their influence both broad and targeted at the same time.

But why are brands in the UAE heavily investing in partnering with the top macro influencers in Dubai rather than the other ones?

• Given that audiences of macro influencers are scattered across the country, they can reach a wider audience quickly, which allows the brand to leverage macro influencers to reach their potential customers. This is exactly what top-of-funnel launches need.
• 60% of influencer marketing spending in MENA involves macro influencers. This shows that marketers in the UAE and the Middle East are already biased toward macro creators for impact. (IMH)
• Larger Dubai-based creators typically build bilingual, multinational followings, so each partnership reaches multiple high-value segments.
• Dubai’s biggest sectors, like tourism, real estate, and luxury, don’t target niche groups; they need to reach a wide audience and create a sense of prestige and visibility. Macro influencers give them large-scale reach and can generate buzz, PR coverage, and aspirational storytelling.

Hence, when it comes to large-scale campaigns, product drops, store openings, festivals, and prestigious industries like luxury, tourism, and real estate, macro-influencers are the clear choice for the long-term impact and reach.

Up next, let’s explore the list of the top macro influencers in the UAE curated and compiled by our leading influencer marketing agency in Dubai after thorough research and review for your brand to partner with.

List of The Best Macro Influencers in Dubai, UAE

• 1. Aysha Alnuaimi

  Followers: 972k

  Engagement Rate: 1.80%

  Aysha Almuaimi is one of the best macro content creators in Dubai. The creator shares content around lifestyle, art, home decor, and travel. As a modest Emirati woman, Aysha also likes to share GRWM videos as ‘GRWAysha’ and showcases her entire day and outings to her audience. She has worked with brands like GMC, Huawei, Instashop, Shein, and more.

• 2. Yousef Kadkhodaei

  
  Followers: 941k

  Engagement Rate: 1.30%

  As one of the recognized Dubai-based macro influencers, Yousef Kadkhodaei has made a name for himself in the UAE market. The creator shares content around broad lifestyle verticals like restaurants, hotels, and travel. He has worked with brands like Dikochi, Al Saad Home, Noon, Babsharqi, and more. Yousef has stayed and reviewed many hotels across the UAE, like Royal M Hotel & Resort by Gewan Al Aqah Beach, Flamingo Resort, Radisson Blu, etc.

• 3. Maimoona Taha

  Followers: 876k

  Engagement Rate: 3.13%

  Maimoona Taha is another one of the top macro content creators in Dubai. Most of her Instagram content is related to fashion, lifestyle, and beauty. She shares different makeup styles according to occasions, shares step-by-step makeup tutorials, fashion lookbooks, skincare routines, and more. She has worked with brands like Jenpharm, Evee, etc.

• 4. Dajana Ic

  Followers: 548k

  Engagement Rate: 1.08%

  Based in Dubai, Dajana shares about her life as a mom and her motherhood journey, with content related to fashion, beauty, home, and family. She shares OOTD content with her children, birthday celebrations, school GRWM, and more. She has worked with brands like Shein, Beatbot, Adidas, Flowers.ae, etc.

• 5. Rana Hesham

  Followers: 400k

  Engagement Rate: 1.22%

  Rana Hesham is another one of the leading macro content creators in the UAE, known for her content around fashion, beauty, family, lifestyle, and travel. Rana shares her entire travel escapades with her audience to places like Egypt, Morocco, Turkey, Bali, Tokyo, and more. She has collaborated with brands in the Middle East like Shein, Shoemart, Spanish Center Dubai, Mom Store, and more.

• 6. Menna Nabil

  Followers: 310k

  Engagement Rate: 0.69%

  Menna Nabil is one of the best macro influencers in Dubai, known for her content around fashion, travel, and lifestyle. She creates content around elegance, modest luxury fashion, and confident style, i.e., particularly tailored for inspiring women. Her content covers key verticals like shopping & fashion tips, women’s fashion, and luxury trends. She is invited to high-profile events such as Milan Fashion Week, Paris Couture Week, and such.

• 7. Rawana Saed

  Followers: 254k

  Engagement Rate: 1.70%

  Rawana is one of the top-tier macro influencers based in the UAE, known for her home décor and floral styling content. Her niche focuses on sharing budget-friendly home décor ideas, showcasing stylish makeovers, floral arrangements, color harmony, and room staging with budget-conscious flair. She also creates engaging visual content around flowers, interior aesthetics, and practical design solutions.

• 8. Yazan Attal

  Followers: 215k

  Engagement Rate: 2.49%

  Being one of the famous influencers in the UAE, Yazan Attal’s content is associated with fashion, luxury, men's fashion, and travel. Yazan’s fashion choice is always associated with elegance. Some of the content he also shares is fitness-related, like gym workouts, boxing matches, etc. He has worked with noteworthy brands like American Eagle, Cadillac, Samsung, G-shock, and more.

• 9. Alessia Sheglova

  Followers: 205k

  Engagement Rate: 1.02%s

  Alessia Sheglova is one of the prominent macro influencers in Dubai, UAE. Her content spans across the real estate space in Dubai. She shares educational real estate content like property market insights, tips for brokers, and real estate advice. She shares hooky-worthy reels with straightforward messaging like “10 Tips for Becoming a SUCCESSFUL Real Estate Broker in Dubai.”

• 10. Hershey Gargash

  Followers: 122k

  Engagement Rate: 2.49%

  Hershey Gargash specializes in niches like sustainable living, travel, wellness, and motherhood. Her content strings together themes of eco-conscious living, vegan lifestyle, holistic wellness, mindful travel, and sustainable parenting. She is also a writer who has contributed to major titles like Harper’s Bazaar, OK!, Elle, and The Sunday Times Style.

Bottom Line

All in all, macro influencers have their audiences hooked to their very core with their expert content on specific niches like beauty, fitness, real estate, automobiles, tech, luxury lifestyle, etc. In the UAE, brands and marketers are increasingly collaborating with these influencers to reach diverse audiences, boost visibility, and drive long-term ROI through impactful influencer collaborations.