Top Hijabi Influencers In Dubai, UAE

Hijab holds a special place in the lives of women in the UAE. More than a cultural practice, it is a powerful way for them to express their faith, modesty, and identity.

The UAE, with its seamless blend of tradition and modernity, has become a centre for modest fashion. It is home to a large Muslim community, embracing hijab and reflecting the perfect balance between cultural heritage and contemporary life.

Here, Hijabi influencers in Dubai have emerged as both cultural icons and modern fashion leaders, perfectly combining Islamic traditions with modern fashion. They proudly wear the hijab and share content about fashion, lifestyle, and more, showing a mix of culture and modern life that connects with people of all ages.

Research shows nearly 43% of Muslim women follow Hijabi influencers for fashion and lifestyle, indicating their influence on consumers in the region.

Global fashion brands like Nike have noticed their trend and hence collaborated with these leaders, launching their 'Pro Hijab', which enabled them to bridge the gap between mainstream fashion and modest wear. Brands connect with them to produce authentic, relatable content that aligns with both the values and the cultural expectations of their followers and drives remarkable results such as enhanced brand visibility and ROI.

With such growing momentum, fashion and lifestyle brands in the UAE are actively looking to connect with specialised influencer marketing agencies to leverage their expertise in connecting with the relevant influencers that fit their brand’s strategies, and execute a high-performing campaign that increases brand awareness, trust, and conversions.

The leading Influencer marketing agency in Dubai, GIMA, with its years of experience, has curated a list of top hijabi influencers in Dubai, based on a variety of factors such as influencer value, audience engagement, brand alignment, and more. Brands in the Middle East can partner with them and leverage their potential and influence to boost their growth results.

Let us have a look at some of the best hijabi influencers in Dubai.

List of Top Hijabi Influencers in Dubai

• 1. Nourhan Elgouhary

  Followers: 805K

  Engagement rate: 1.99%

  Nourhan Elgouhary is a popular hijabi content creator in Dubai. She shares her shopping experiences, contests, modest fashion, word-of-mouth recommendations, beauty tips, and glimpses into her family life and motherhood. Nourhan shares her real-time experiences in a storytelling way. Her audience loves to engage with her daily snippets, which are packed with elegance and sophistication, making her one of the most renowned hijabi influencers in the Middle East.

  Her content is relatable, encouraging, and aesthetically pleasing. Through her posts, she also shares a glimpse of her personal life, day-to-day motherhood challenges, and other routines. Recently, she collaborated with @lifestylegulf and promoted their perfect bags, accessories, and sunglasses. Nourhan has collaborated with well-known modest fashion and beauty brands, helping them reach a culturally aware, hyper-targeted audience.

• 2. Rasha Albeik

  Followers: 767K

  Engagement rate: 1.42%

  Rasha Albeik is a famous hijabi influencer as well as an entrepreneur based in Dubai. Her content comprises fashion, beauty, and lifestyle. Rasha is the owner of Marvella Luxe. Her posts display her classy and simple fashion, beauty, and makeup tips/hacks, and bits of her travel diary. She has collaborated with top fashion brands in Dubai.

  Rasha's audience follows her work to gain insights into her amazing sense -the dresses she wears, business skills, and captivating stories. Through her Instagram feed, she represents chic outfits, clean beauty looks, and curated lifestyle moments. She is also admired for her work ethic and leadership in business. She was a part of the Modest Fashion Week in Abu Dhabi, has showcased the importance of various attires and products. Through brand collaborations, tutorials, and travel diaries, Rasha influences and inspires her followers with the essence of authenticity.

• 3. Jasmine Fares

  Followers: 807K

  Engagement rate: 3.46%

  Jasmine Fares is a prominent hijabi fashion influencer and the founder of Shop Fares, a modest clothing line based in Dubai. Known for her graceful style and relatable content, she shares fashion tutorials, hijab styling videos, and personal moments from her lifestyle and motherhood journey. She embraces fashion most elegantly and decently. Her content includes how-to videos, discount codes, tutorials on hijab-wearing styles, and other explainers, inspiring and engaging her audience. Her fascinating content with up-to-date fashion trends and travel adventures makes her one of the best modest fashion influencers in Dubai.

• 4. Sara Mouslli

  Followers: 271K

  Engagement rate: 1.30%

  Sara is the proud founder of Escarvio. Sara focuses mainly on content related to interior design, decor, and lifestyle. She is also a certified makeup artist. Her fashion game is on point and aligns with the trends. Her audience loves her talent, culturally-driven content, and flexibility, placing her among some of the best modest fashion influencers in the region. Sara integrates home décor inspiration with modest lifestyle content. Besides being a top Hijabi influencer in Dubai, she is also a certified makeup artist, providing beauty tutorials, discount codes, product purchase links, and other recommendations. Her followers appreciate her attention to detail, taste in color palettes, her approach to both fashion and self-care routines, and her elegant outfits.

• 5. Rawan Alsadi

  Followers: 225K

  Engagement rate: 1.37%

  Rawan Alsadi is one of the top hijabi influencers, a basketball player, and a travel lover. She is the brand ambassador of a sports club named 700 Padel & Fitness Hub. Her content on fashion is smart, stylish, and elegant, inspiring and motivating her followers. Rawan also focuses on fitness-related posts, encouraging her followers towards a healthy and fit lifestyle.

  With a relatively low engagement rate of 0.05%, her niche following is loyal and engaged with her motivational posts. Rawan represents the new wave of Muslim women who wear hijab while doing sports, travelling, and fashion.

• 6. Nada Nader H

  Followers: 306K

  Engagement rate: 1.07%

  Nada Nader H mainly focuses on beauty, fashion, and lifestyle. Her positive attitude towards life encourages and motivates her followers with optimism. Her Instagram feed showcases her fashion statements, travel endeavours, and daily snippets of her life. She is considered one of the most inspiring and encouraging modest fashionistas in Dubai. She often collaborates with beauty, fashion, and lifestyle brands. She also speaks about personal growth and the importance of embracing your identity as a Muslim woman.

• 7. Dalal AlDoub

  Followers: 3.2M

  Engagement rate: 1.57%

  Dalal AlDoub is a popular modest fashion influencer from Kuwait. Her audience admires her for her captivating content on fashion and beauty. Dalal shares her elegant fashion styles, make-up tips, and product recommendations with her audience. Her stunning and charming personality has earned her much popularity in Middle Eastern countries. She is one of the most recognised and finest modest lifestyle influencers. Dalal posts high-end outfit inspirations, makeup tutorials, and skincare reviews. She has collaborated with renowned brands like Dior, Givenchy, and MAC. She represents tutorials on hijab styling and luxurious makeup routines. She also attends global fashion events.

• 8. Manal Muffin

  Followers: 747K

  Engagement rate: 1.81%

  Manal Muffin is a best hijabi influencer living in Dubai. She shares her content on beauty and lifestyle. She is the proud founder of The Shab Boutique. Manal guides her followers with her beauty tips and lifestyle hacks. Her posts are a perfect combination of her artistic flair and knowledge of modest fashion, placing her as an influential figure in the region. Manal is best known for her creative content and is the founder of The Shab Boutique, which promotes stylish, modest clothing for all occasions. She creates beauty tips, skincare routines, lifestyle hacks, and modest fashion inspiration. She has collaborated with a range of brands like Fenty Beauty, Modanisa, and local UAE-based boutiques.

• 9. Soha

  Followers: 919K

  Engagement rate: 1.31%

  Soha is a popular digital creator based in Dubai. Her post showcases her interest in entrepreneurship and lifestyle. She motivates her followers with posts on bits of an ambitious and passionate businesswoman. Soha’s content on modest fashion is much cherished by her fans. Her ardent approach to her personal life experiences and fashion has helped her gather fame among her audience in Dubai.

• 10. Mthayel Al Ali

  Followers: 815K

  Engagement rate: 1.13%

  Mthayel Al Ali is a hijabi influencer based in Dubai. She shares her insights about her transformations and fashion manners. Mthayel's post encourages women to have a confident and optimistic outlook towards fashion and dressing. She also creates solo travel blogs and educates and guides her audience about the hijab. Her positive and inclusive approach to modest fashion and lifestyle has made her a popular figure in the UAE. Mthayel frequently collaborates with luxury fashion and travel brands, representing modesty in international style capitals.

Conclusion

In Dubai, hijabi influencers are the trusted voices, sharing their everyday lives, style, beauty tips, and fashion hacks with their vast and deeply connected community. Their content reflects authenticity, cultural pride, and personal style, resonating with diverse audiences who value and love to embrace modest fashion.

They inspire and build trust among the audience, thereby influencing their purchasing decisions. Brands in the UAE can partner with them to introduce their brand to the target audience effectively, ultimately increasing brand visibility and boosting awareness.

As the leading influencer marketing agency in the UAE, we help brands connect with the most relevant and impactful hijabi influencers in Dubai to produce content that’s authentic, empowering, and helps them reap beneficial and impressive results.

Partner with us today and let the power of influencer marketing make your brand shine like never before!