Top Fashion Influencers in Dubai

Ever picked an outfit and felt like you could take on the world? This is the power of fashion, which gives us confidence and freedom to express ourselves.

And when it comes to fashion in Dubai, there are endless possibilities to explore and experiment with, from designer wear to street fashion and elegant, modest styles; the city is moving forward to become a major fashion capital.

Adding to that, major fashion events like Dubai Fashion Week and Arab Fashion Week draw designers and fashion lovers from around the world. On top of that, government initiatives like Dubai Design District and Fashion Forward Dubai further add to the hype, making the fashion industry one of the most powerful in the UAE, expected to reach US$ 3.50 billion by 2029.

But what’s the major reason for this shift? Dubai’s top fashion influencers. These fashion influencers in the UAE keep their fashion enthusiasts up to date with the latest fashion trends and styles and share modest and hijabi styles, lookbooks, outfit hauls, and styling tips. By sharing their take on fashion, they influence the shopping choices of the community, with more than 63% of Arab consumers relying on them.

These Dubai’s top fashion influencers help brands increase visibility, build brand loyalty, and gain an edge over their competitors by authentically connecting with their target audience and helping brands boost their growth prospects in Dubai’s competitive market.

This blog highlights the list of best fashion influencers in Dubai, researched and curated by the leading influencer marketing agency in Dubai, GIMA, for brands in the UAE to partner with and leverage the potential of key opinion leaders in attaining their goals.

Let's look into the list of Dubai’s top fashion influencers in 2025!

List of Top Fashion Influencers In Dubai

• 1. Karen Wazen Bakhazi

  Followers: 8.1M

  Engagement rate: 1.18%

  Karen Wazen Bakhazi is a top fashion influencer from Dubai. She is the founder of Karen Wazen Eyewear and an ambassador for global luxury labels such as Dior and Prada. She is also a philanthropist and board member of Fashion Trust Arabia.

  Her fashion sense is classy, elegant, and trendy, helping her work with luxury brands such as Dior Beauty, Cartier, and Breitling and get featured on Harper’s Bazaar Arabia and ELLE Arabia. Her authentic storytelling makes her a trusted voice and trendsetter in the influencer space.

• 2. Joelle Mardinian

  Followers: 22M

  Engagement rate: 4.50%

  Joelle Mardinian is a renowned fashion influencer based in Dubai. She was the host of The Joelle Show on MBC1 and was also featured in Forbes, Arabian Business, and Entrepreneur ME.

  She engages her fashion community by sharing tips and tutorials and behind-the-scenes videos, garnering partnerships with Max Factor, Pantene, Braun, and more. Her authentic and inspiring way of connecting with the audience made her an influential figure in the domain.

• 3. Asmaa Ibraheem

  Followers: 10M

  Engagement rate: 2.31%

  Asmaa Ibraheem is a well-known fashion influencer and TV host based in Dubai. Her fashion style is luxurious, classy, and elite, making her part of major events, including Paris Fashion Week and Roberto Cavalli shows.

  She was awarded Falcon of the Year and EMIGALA Star of the Night awards. Her elite choices and highly engaging style make her one of the most followed fashion personalities in the region.

• 4. Liubava Rose

  Followers: 5.8M

  Engagement rate: 2.63%

  Liubava Rose is a popular fashion influencer from Dubai, sharing content on fashion, travel, fitness, and lifestyle. Her posts show her elite taste and luxury living and her humanitarian side. She was featured on the covers of top magazines, including L’Officiel Arabia and Harper’s Bazaar.

  She also runs a beachwear brand called @loverosecollection. Her fashion community loves to indulge in her content with a perfect blend of style and wellness.

• 5. Rand Dalati

  Followers: 2M

  Engagement rate: 5.20%

  Rand Dalati is a popular fashion influencer, author, journalist, and YouTuber. She shares content on beauty, fashion, and lifestyle and also creates fun and stylish videos on her channel, The Datis.

  Her content is a mix of modern, traditional, and modern styles. She has worked with many major fashion brands like Shein. Her friendly personality and creative style have made her a favorite among her fans in the Arab world.

• 6. Rym Saidi

  Followers: 2M

  Engagement rate: 2.11%

  Rym Saidi is a famous fashion influencer, model, actress, and TV presenter. She was the winner of the first Arabic Mission Fashion contest.

  Rym was a part of Milan and Dubai Fashion Week and has worked with top brands like Emporio Armani, Etro, and Max Mara. Rym’s fashion community admires her content with a perfect blend of international runway trends and traditional style.

• 7. Hamad Albriki

  Followers: 1M

  Engagement rate: 3.01%

  Hamad is a popular fashion influencer who shares stylish outfits, travel photos, and his everyday moments. Hamad often shares sleek and cool looks, like all-black outfits.

  He was part of special events hosted by brands such as Lacoste. His engaging and captivating content, showing his amazing fashion sense, makes him an admired fashion influencer in the region.

• 8. Eva Zuk

  Followers: 1M

  Engagement rate: 1.70%

  Eva is a talented fashion influencer and model who has won the Miss Beauty Dubai title and has appeared as a special guest at Middle East Fashion Week events. She shares bits of her editorial shoots, luxury travels, and motivational quotes with her followers.

  She was featured on Fashion TV and covers of Emmiwear, FHM, and L’Officiel India. She had collaborated with APM Monaco and The Giving Movement. Eva is also active in Dubai's real estate market and diamond trading.

• 9. Jwana Karim

  Followers: 4M

  Engagement rate: 1.10%

  Jwana Karim is an Iraqi influencer, singer, and actress. She shares a mix of luxury fashion, events, and her luxury travels. She was also a part of Season 3 of Netflix’s Dubai Bling.

  She had collaborated with elite brands like Dior and Audemars Piguet. With her glamorous posts and strong presence, she has become one of the top luxury influencers in Dubai.

• 10. Ola Farahat

  Followers: 1M

  Engagement rate: 1.17%

  Ola Farahat is a popular fashion influencer known for her elegant style and luxury fashion content. She often attends major fashion weeks and works with top brands like Fendi, Prada, and Gucci.

  Ola’s elite fashion taste and engaging storytelling were featured in outlets, including Elle Arabia. Her influence continues to grow among the fashion enthusiasts in the country.

Conclusion

Fashion influencers in Dubai are changing the ways people connect with and enjoy fashion. By sharing the latest trends and trying out different fashion combinations, they make fashion feel easy and exciting to try. They inspire their audience to explore diverse styles with confidence and influence their purchasing decisions.

By utilizing their reach and potential to create connections with potential customers, fashion and lifestyle brands in Dubai are enhancing their brand awareness and trust and generating sales.

We at GIMA connect fashion brands in Dubai with the best fashion influencers in the region to get their products in front of the right audience, build credibility, and increase brand recall.

Ready to utilize the power of the most trusted voices in the industry to change your brand game? Connect with GIMA and turn your campaigns into a winning strategy. Contact us today!