Top Emirati Influencers in Dubai, UAE

Dubai is the biggest media hub of the Middle East, and its influencers are the proof. With 11.3 million active social media users, the UAE has built one of the world's most engaged digital audiences.

But what is the power behind such active users?

The Emiratis' creators.

Around one in three internet users in the UAE follow Emirati social media influencers, making Emirati creators among the most trusted voices in the region. The Emirati influencers, with their highly focused, region-specific content, take great pride in their identity, language, and local culture, which audiences across the Gulf and beyond genuinely connect with.

According to Dubai Prod, 67% of consumers make their buying decisions based on influencer recommendations. When an Emirati creator speaks, their audience listens because it feels like hearing from someone who genuinely understands them. They are not just creators; they are building communities with their authentic content and becoming one of the most powerful marketing forces in the region.

And for brands, that community is everything.

The credibility that the community brings is everything in a region where people buy into people before they buy into products, because these creators are building trust.

As brands in the UAE move toward creators with genuine community trust, Emirati voices stand out for many reasons above all others:

• They are not performing their culture; they are living it.
• Their Authenticity Drives Real Results
• The Right Voice Beats the Biggest Audience

This is exactly why GIMA, one of the UAE's top influencer marketing agencies, has a carefully curated list of top Emirati influencers for brands and businesses for influencer campaign collaborations, which is built on deep research, genuine engagement, and a real understanding of what makes a creator truly influential in this region.

Top 20 Emirati Influencers in Dubai for Brand Collaborations & Campaigns

• 1. Salama Mohamed

  Followers: 1.6M

  Engagement rate: 1.5%

  Salama is an Emirati entrepreneur and influencer who is dedicated to empowering women and promoting self-love through her skincare brand, Peaceful. Because of her content around skincare routines, life experiences, and challenges, it resonates deeply with the audience. Not only this, but she is also always advocating for women’s rights across her platforms. Her influence in the fashion and beauty industry is so strong that it has brought her access to events like Milan Fashion Week.

• 2. Taim Al Falasi

  Followers: 4.5M

  Engagement rate: 1%

  Taim began her journey hosting the online radio program, The Taim Show, and eventually established herself as a vlogger and filmmaker. Besides this, Taim is also a restaurateur with several restaurants in the UAE. Her content covers everything from travel and food to events and her personal life adventures. Not to mention, she is one of the top Emirati influencers in Dubai for brand collaborations.

• 3. Alanoud Bad

  Followers: 1.2M

  Engagement rate: 0.97%

  Alanoud Badr is a Dubai-based fashion blogger who used her digital presence to build brands across fashion and health. Her content is all about style, fitness, and entrepreneurship. She also won the Best Fashion Influencer award at the very first Cosmopolitan Middle East Influencer Awards in 2018, making her one of the most recognized lifestyle influencers across the Gulf region.

• 4. Dr. Mahra Lut3fi

  Followers: 12.2M

  Engagement rate: 1.2%

  Dr. Mahra Lutfi is not only an influencer, but she is also the first Emirati doctor certified in stem cell therapy and the first Emirati woman to win an international beauty pageant. Her achievements talk about her being one of the most credible and trusted influencers across the region. As her content promotes health, wellness, and her favorite designers and beauty products, she draws an audience who is interested in the intersection of medicine, beauty pageantry, and Emirati women's empowerment.

• 5. Dima Al Sheikhly

  Followers: 937K

  Engagement rate: 0.56%

  Dima AI Sheikhly is one of the most loved female Emirati influencers in Dubai. She is regularly spotted at international fashion weeks and has worked with major global houses, including Michael Kors, Prada, Valentino, Dior, Fendi, and Boss. Beyond this, she also shares about her everyday life, behind-the-scenes, giving her audience a mix of personal and luxury content.

• 6. Anas Bukhash

  Followers: 3.4M

  Engagement rate: 1%

  Despite being the influencer, Anas is also the host of a YouTube show, #ABtalks, wherein they talk about the raw side of entrepreneurs, athletes, actors, and influencers. He also presents motivational talks in universities and organizations across the Middle East. Because of his multiple ventures, his audience includes professionals, entrepreneurs, and young Arabs inspired by authentic storytelling and personal growth.

• 7. Latifa Alshamsi

  Followers: 819K

  Engagement rate: 1.5%

  Latifa is one of the most popular female influencers in Emirati digital landscapes, having launched the UAE's first fashion and lifestyle blog in 2010 when influencers were just starting. Her content around favorite fashion styles, restaurants, travel destinations, and life as a mother makes her one of the most widely followed Emirati influencers in Dubai. Her elegant aesthetic and consistent engagement have also made her a perfect collaborator for leading fashion, beauty, and luxury brands.

• 8. Zahra Lari

  Followers: 47.8K

  Engagement rate: 1.4%

  Zahra Lari is an influencer; a figure skater, the first from the UAE and the Middle East to compete internationally; and a five-time Emirati National Champion. Through her content, she encourages girls and women to always pursue their dreams, no matter how hard it gets, to represent her country at the Winter Olympics. Young sports-inspired audiences look up to her as the trendsetter across Dubai.

• 9. Mthayel Al Artbi

  Followers: 797K

  Engagement rate: 0.43%

  Mthayel is an Emirati social media influencer with a passion for change, media, and knowledge. She is also the founder of Takhayyal, a social media marketing consultancy that helps brands elevate their online presence through authentic, story-driven content. Her content revolves around media theories; art and photography helped her create unique content.

• 10. Rashed Al Nuaimi

  Followers: 54.4K

  Engagement rate: 2%

  Rashed AI Nuaimi is one of the UAE's most credible and culturally significant artist-influencers, sharing about singing and acting for young people. He performed the UAE National Anthem at the globally televised Expo, which was one of the biggest moments of his life. For brands, he represents a rare positioning at the intersection of culture, national pride, and artistic excellence, making him a natural fit for heritage, lifestyle, arts, and prestige campaigns targeting UAE-rooted audiences.

• 11. Laila Al Khair

  Followers: 209K

  Engagement rate: 2%

  Laila AI Khair is one of the most famous female influencers in Dubai, who began by sharing her travels and daily life, and now she is a lifestyle icon. She is also the founder of her own hair care product line, @hair_care_laila, establishing herself as an entrepreneur. Her beauty-lifestyle content draws the attention of young Emirati and Gulf audiences.

• 12. Anudalamri

  Followers: 123K

  Engagement rate: 0.76%

  Anudalamri is the UAE's top fashion influencer whose feed is a visual treat to the eyes. Her content reflects a luxury lifestyle, fashion, and women's empowerment. She is also known as the "queen of the perfect angle" because of her photography skills. Her audience is young Emirati and Gulf women who follow her not just for the aesthetics but also for the quiet confidence and relatability she brings to every post.

• 13. z4k3iaa.

  Followers: 93.2k

  Engagement rate: 2%

  Zakia is a female Emirati influencer who is known for sharing makeup reviews and recommendations about fashion and lifestyle. For brands, she is in high demand, making her a natural fit for fashion labels, beauty and skincare products, jewelry, and lifestyle brands looking to speak directly to young Gulf women. Her audience trusts her recommendations so much that it translates into genuine purchases.

• 14. Jawahral Suwaidi

  Followers: 77k

  Engagement rate: 0.76%

  Jawaher Al Suwaidi has built a community through her content, fashion, and lifestyle. Beyond creating content, she has founded her own brands, becoming a source of inspiration for many across the UAE and GCC. As a successful influencer, she hopes to inspire women to have confidence in their identity and aspirations and encourage them to pursue their dreams. For brands, she offers a deeply engaged audience that trusts every recommendation given by her.

• 15. Maitha Mohammed

  Followers: 1M

  Engagement rate: 1%

  An actress who started her journey as a fashion enthusiast and eventually became a trendsetter among Emirati influencers. Her content revolves around beauty, fashion, and travel, while she also serves as a TV presenter on Dubai TV, which gives her a rare dual presence across both traditional and social media, making her a promising partner for high-visibility brand campaigns.

• 16. Zack

  Followers: 158K

  Engagement rate: 0.89%

  Zack is a UAE-based gamer, creator, and host who is leading the gaming culture. His content around gaming, tech, and teen lifestyle resonates strongly with the young, digitally native Arab audience that lives and breathes gaming, tech, and pop culture. For brands in gaming, tech, and youth lifestyle, he offers direct and trusted access to one of the most valuable and hard-to-reach male audiences in the region.

• 17. Danya F M Almulla

  Followers: 1M

  Engagement rate: 1%

  Danya is the first Emirati female cast member on a Netflix reality show, which made her gain fame through Dubai Bling, and she has built a multi-venture empire. Besides this, she has also collaborated with brands like BYD and Besties Café. Danya began her journey by posting candid posts and showing her witty personality, and her audience loves her for it. For brands looking to collaborate, she is the perfect choice across Dubai.

• 18. Mohd Kiswani

  Followers: 91.1K

  Engagement rate: 0.35%

  Mohammad Kiswani is one of the most entertaining personalities who loves to engage and entertain people on his Instagram. He gained wide recognition through the Netflix show Love Is Blind. His content covers his life as a father, biker, and football player, and this keeps his audience deeply engaged. For brands, he offers a uniquely relatable male voice in the UAE with Netflix visibility and a growing community that follows him for his authentic content.

• 19. Deon Baby Joseph

  Followers: 56K

  Engagement rate: 0.78%

  Deon is a Dubai-based creator who describes himself as a biker, content director, and student. His content has a raw, cinematic quality to it, reflecting a genuine passion for content creation, reels, and real-life content. For brands in the automotive, lifestyle, and youth culture space, Deon represents the kind of micro-influencer with a tightly engaged community that converts audience into followers.

• 20. Abdullah Mohamad

  Followers: 69.8K

  Engagement rate: 1%

  Abdullah is a UAE-based lifestyle and adventure creator with a deeply rooted passion for motorbikes, desert escapes, cars, and travel. His content resonates deeply with people who love adventure and being outdoors. For brands in the automotive, adventure, travel, and lifestyle space, he offers an authentic and culturally connected male voice that is rare and genuinely trusted in the UAE market.

Conclusion

Emirati influencers are no longer just content creators; they are key opinion leaders for brands to build massive awareness, conversion, and ROI. For marketers planning influencer collaborations in the region, the key is moving beyond follower counts. Engagement rate, audience trust, and cultural alignment matter far more. As this list demonstrates, even micro-influencers like Rashed Al Nuaimi at 2% engagement or Laila Al Khair commanding a deeply loyal beauty community can outperform larger accounts in driving real conversions.

If your brand is looking to build credibility, drive awareness, and convert engaged audiences in the UAE and GCC, collaborating with the right Emirati influencer is not just a smart move — it is the most strategic one you can make.