Top Beauty Influencers in Saudi Arabia, KSA

Have you ever bought a beauty product just because your favorite beauty influencer recommended it? That's the power that these influencers hold in Saudi Arabia. These creators have changed the way consumers discover, evaluate, and buy beauty products. Through authentic storytelling and real-life results, they have become the most trusted voices in shaping modern beauty choices for consumers. Beyond sharing skincare tips or makeup tutorials, they inspire confidence, setting new trends and creating long-lasting connections between brands and audiences across the KSA.

In Saudi Arabia's rapidly growing beauty Industry, Influencers are playing a huge role in shaping what people should buy, with over 74% of consumers said that they have purchased beauty products after seeing them promoted online on social platforms.

Today's best beauty content creators don't just give brands exposure, but they also bring genuine trust, relatable voices, and a real connection with their audience.

For beauty and cosmetic brands, who are aiming for long-term success in the market, partnering with the right beauty influencers can help them in reaching:

• a culturally aware and trend-savvy audience,
• Improved credibility through trusted suggestions
• Long-lasting visibility and sales growth driven by genuine storytelling.

In this blog, GIMA, a leading influencer marketing agency in Saudi Arabia, KSA, has mentioned the list of the top beauty influencers in Saudi Arabia who are reshaping beauty standards and influencing millions through their authentic content. Whether you’re a skincare brand, a makeup label, or a luxury and lifestyle brand, these influencers can help you in connecting deeply with Saudi audiences and bring your brand’s story to life.

List of Top 10 Beauty Influencers in Saudi Arabia, KSA

• 1. BAYLASAN

  Followers: 301K

  Engagement Rate: 1.02 %

  Baylasan is a famous beauty and lifestyle influencer in Saudi Arabia. She shares content about beauty tips, skincare routines, and fashion insights that actually connect with audiences across the region. She is renowned for her amazing tutorials and real product reviews. Baylasan effortlessly connects with a massive audience through her Arabic and English content.

• 2. Aidah Turkmani

  Followers: 585K

  Engagement Rate: 1.54%

  Aidah Turkmani is a popular beauty and lifestyle content creator based in Saudi Arabia, KSA. As a well-known beauty expert, writer, and event & interior designer, she makes content that captivates and inspires with elegance and creativity. Her vibrant online presence, showcased on Instagram @with.ddb and her website www.Aydah-t.com, highlights her passion for aesthetics, lifestyle, and storytelling.

• 3. Iqra Mirza

  Followers: 427K

  Engagement Rate: 1.10%

  Iqra Mirza is an amazing content creator based in Saudi Arabia, who is known for sharing content on fashion, beauty, and lifestyle. With a keen eye for trends and an authentic connection with her audience, she inspires her followers with curated beauty tips, styling advice, and lifestyle insights.

• 4. Sara ElNagar

  Followers: 739K

  Engagement Rate: 1.96%

  Sara ElNagar is a Riyadh-based content creator who brings elegance and creativity to every reel she shares with her audience. She has a perfect sense of fashion and modest style. She motivates her audience with easy, stylish looks and helpful beauty tips. By connecting the latest trends with local cultural values, she stands out as one of the best beauty and fashion influencers in Saudi Arabia.

• 5. Beenishoaib

  Followers: 40K

  Engagement Rate: 1.11%

  BeeNish, a proud mom of two children, is the best beauty and lifestyle influencer! From Pakistan to Saudi Arabia, BeeNish shares her world of family, food, and beauty with a fun and relatable viewpoint with her followers. A perfect mix of everyday inspiration and style tips.

• 6. Marwa Mulhem

  Followers: 437K

  Engagement Rate: 2.1%

  Marwa Mulhem, who is popularly known as Rosemary JasMar, is a popular creator based in Saudi Arabia who showcases unique content on beauty, lifestyle, and home inspiration to her audience by sharing on her social platforms. Alongside her sister Jasmine, she shares content under Jasmine & Marwa, attracting her followers with engaging reels that cover beauty tips, gardening, home cooking, and daily lifestyle moments.

• 7. Marisa Melo

  Followers: 15.4K

  Engagement Rate: 1.88%

  Raad Jamil is a Fashion creator and a portrait photographer based in Riyadh. Raad has a talent for capturing fashion in a way that combines style and emotion. As a FUJIFILM X Creator, he creates impactful images that appeal to both brands and audiences. His work is a great source of inspiration for anyone looking to showcase fashion content in Saudi Arabia.

• 9. Yasmeen Dakheel

  Followers: 287K

  Engagement Rate: 2.01%

  Yasmeen Dakheel is Saudi Arabia’s leading beauty and lifestyle content creator, with more than 288K followers on social platforms. She shares authentic content on motherhood, beauty, and travel with her audience. With over 2,500 posts, Yasmeen effectively combines daily life moments with beauty tips, making her a trusted inspiration for modern moms and beauty enthusiasts alike in the KSA region.

• 10. Tamar Sordia

  Followers: 754K

  Engagement Rate: 2.45%

  Tamar Sordia is a talented makeup artist and beauty content creator based in Jeddah, KSA. She is well known for sharing her expertise in skincare, makeup, and the latest beauty trends. Tamar creates stunning looks that inspire her audience to experiment with new style and self-expression.

• 8. Faisal Bin Khalida

  Followers: 424K

  Engagement Rate: 1.50 %

  Faisal is a leading blogger and influencer from Saudi Arabia, who is widely admired by his audience for his sharp sense of fashion style. Through his visually captivating content, he combines fashion and grooming together, giving his audience a modern take on men’s style. His work inspires men across Saudi Arabia to dress better, stay ahead of trends, and embrace a confident, polished look.

Conclusion

Lastly, concluding this blog, we can say that in the KSA region, the beauty industry in KSA is growing at an incredible pace, and here these beauty influencers are leading this revolution. From sharing insights on skincare advice to makeup tutorials, these beauty influencers are inspiring millions of people and also shaping beauty trends and standards across the region. For brands, collaborating with these influencers can become one of the most powerful ways to connect with the right audience and create a lasting impression, resulting in giving benefits to the brands in the long term.