Beauty is a powerful way of expressing our confidence and individuality. It’s a journey of self-love that grows stronger with every step we take toward caring for ourselves. For people in Dubai, beauty is an integral part of their everyday lives; it's a lifestyle for them. They love to explore and invest in a variety of beauty products, which help them with self-care, enhancing their looks, and feeling their best.

In fact, a study also shows that women in GCC countries spend $63 per month on beauty and self-care, while men spend around $16, highlighting the value people here place on grooming and personal care in their daily lives, which in turn contributes to the growth of the industry. In addition to this, the UAE has a diverse population, and people coming from different backgrounds have various preferences, which allows beauty brands to connect with and meet the needs of a wide range of customers.

The top beauty influencers in Dubai are the influential voices on social media, whose engaging and inspiring content with beauty tutorials, tips, and product recommendations establishes a trustworthy and strong beauty community, thereby influencing their beauty choices. Top beauty brands in Dubai have already recognised their potential and are increasingly collaborating with the best beauty influencers in the UAE to utilise their extensive reach and influence to enhance their brand name, build brand loyalty, and boost conversions.

Yet the struggle to find the relevant influencer and execute the campaigns perfectly, making its way to success, can be challenging for the brands. For this, these beauty brands constantly partner with the leading Influencer marketing agency in Dubai, which, with years of expertise in delivering successful influencer marketing campaigns and deep market knowledge, helps brands effectively reach their goals.

After thorough research and review, our top influencer marketing agency in Dubai has curated a list of top beauty influencers in Dubai for beauty and cosmetic brands to explore, connect with, and achieve their desired results.

Let's have a look at them!

List of Top 10 Beauty Influencers In Dubai, UAE

  • 1. Huda Kattan

    Huda Kattan
    Followers: 4.7M
    Engagement rate: 1.40%

    Huda Kattan is a famous beauty influencer in Dubai. She is the founder and CEO of Huda Beauty, a cosmetic brand which have made its name globally. People also know her as a talented makeup artist and beauty blogger.

    Huda loves sharing her expertise through beauty tutorials, product launches, and personal insights. She also shares her knowledge via her podcast @hudahotline. She has worked with many luxury brands and has been featured in well-known media outlets.

    Through her years of hard work and engaging content delivery, she has formed a beauty-enthusiastic community in the UAE.

  • 2. Rand Dalati

    Rand Dalati
    Followers: 2M
    Engagement rate: 5.07%

    Rand Dalati is a popular beauty influencer based in Dubai. Her content consists of amazing information on beauty, fashion, and lifestyle on Instagram. She has also written two Arabic novels. Her YouTube channel, The Datis, is very famous among her audience, where she posts fun videos and challenges accompanying her friends and family.

    She has collaborated with some of the best beauty and fashion brands in the region, such as Sheglam, Kiko Milano, Hudabeauty and many more. Her style and personality have made her a favourite among the audience in the Middle East.

  • 3. Maya Ahmed

    Maya Ahmed
    Followers: 1.2M
    Engagement rate: 2.04%

    Maya Ahmad is a Lebanese beauty influencer living in Dubai. She engages her audience with her stellar content on makeup, skincare, and lifestyle. Her beauty tutorials, product reviews, and glimpses into her daily life are enjoyed by her followers.

    Maya also shares her makeup tutorials and travel vlogs through her YouTube channel. She is the founder of @mynethelabel, a wellness brand, and also works as a cycling instructor at Motion Cycling.

  • 4. Mona Tajarbi

    Mona Tajarbi
    Followers: 1.5M
    Engagement rate: 2.60%

    Mona Tajarbi is a UAE-based lifestyle and beauty influencer. She is also a well-known entrepreneur and public speaker. She is the founder of Blink Beauty Cosmetics and the host of Tajarbi Talks.

    Her Instagram shows a mix of beauty tutorials, product reviews, and often motivational content. She has collaborated with major brands like MAC Cosmetics Middle East, Kylie Cosmetics, Nysaa and Benefit Cosmetics.

  • 5. Reina

    Reina
    Followers: 1.9M
    Engagement rate: 5.75%

    Reina is a beauty blogger and international makeup trainer based in Dubai. She shares makeup tutorials, beauty tips, and various creative looks with her audience. Rina is affiliated with CMAC DXB and ALG, and she also runs a professional makeup account called @renna_glam. Her content is popular among beauty enthusiasts in the Middle East and beyond.

  • 6. Nourhan Elgouhary

    Nourhan Elgouhary
    Followers: 806K
    Engagement rate: 1.97%

    Nourhan Elgouhary is a beauty and fashion influencer based in Dubai. She shares her creative yet simple makeup looks, various skincare tips, and modest fashion ideas with her beauty enthusiast community.

    She is also a proud mother who loves sharing her experiences as a mom with her audience. She has collaborated with top beauty as well as fashion brands, like SOTHYS, Axis, Prada, Chanel, Mars, and Armani.

  • 7. Farah Hassan

    Farah Hassan
    Followers: 1M
    Engagement rate: 1.71%

    Farah is a beauty influencer based in Dubai. She loves experimenting with easy and simple makeup looks. Her content with valuable skincare tips and outfit ideas is admired by her followers. She guides beauty enthusiasts with the latest products and different beauty routines.

    Farah loves keeping her content fresh and engaging, for which she regularly tries new beauty and makeup hacks. She has worked with popular brands like Sephora, Palazzo Versace, and Carolina Herrera.

  • 8. Maram Z Maalouf

    Maram Z Maalouf
    Followers: 1.1M
    Engagement rate: 1.24%

    Maram Maalouf is a famous beauty influencer in Dubai. She focuses on sharing content on beauty, fashion, and sometimes her experiences as a mother. Maram is the founder of Maison Celadora. Her travels to fashion capitals are much admired by her followers. She has collaborated with luxury brands like Dior and Givenchy.

    Her dedication towards beauty and premium content sharing has formed a beauty-loving community in the UAE.

  • 9. Hala Owais

    Hala Owais
    Followers: 1M
    Engagement rate: 1.64%

    Hala Owais is a renowned beauty influencer in the UAE. She shares simple, easy-to-follow makeup tutorials, skincare tips, and fashion styles with her audience. She is the owner of a beauty brand called "Hala Lashes,".

    Hala's audience loves her posts' friendly approach to beauty, and how relevantly she shares tips and tricks with them. She had collaborated with top brands like Bobby Brown, Swissarabian, and Alya skin.

  • 10. Fatima Wasim

    Fatima Wasim
    Followers: 952K
    Engagement rate: 1.73%

    Fatima Wasim is a famous beauty influencer in Dubai. She shares her content on makeup, beauty, and fashion with her followers. She shares details of the ingredients and the proper usage techniques with products, which helps her audience with their beauty.

    Fatima has worked with top beauty brands like Too Faced and Sephora.

    She is also a strong supporter of clean and sustainable beauty. Audience is inspired to take good care of their skin, and at the same time, feel confident in it.

Conclusion

As we conclude the blog, we can see how the beauty influencers in Dubai have become influential voices and industry leaders. They serve as trusted guides for consumers looking for honest reviews and beauty inspiration, and the perfect partners for beauty brands to connect with their potential customers.

Their content effectively reaches the target audience, builds engagement and trust and influences their buying decisions. That’s why leading beauty brands in the UAE collaborate with these influencers to reach new audiences, build brand credibility, and drive results.

As the top influencer marketing agency, GIMA helps brands connect with the most relevant and influential beauty influencers in the region to produce authentic, impactful content that truly speaks to consumers and brings out impactful growth results.

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