10+

Videos

1M

Views

1

Months Campaign

Objectives

  • To introduce Your Service to the UAE audience and establish a strong presence in the digital space.
  • To clearly communicate the app’s unique functionality as a platform that connects users with professional service providers.
  • To position Your Service as a reliable and convenient solution by leveraging the influence of trusted content creators.
  • To encourage users to download the app and explore its features through authentic influencer content

Strategy

The campaign was strategically designed to leverage influencer marketing as a means to effectively communicate the unique value proposition of Your Service. A key component of the strategy was the selection of a diverse group of content creators to ensure broad audience reach and message resonance.

  • Lifestyle influencers were engaged to demonstrate the app’s practicality and seamless integration into everyday routines.
  • Family and parenting creators were selected to highlight service categories relevant to households, such as home maintenance, child-related services, and educational support.
  • Female influencers were included to emphasize the app’s convenience for managing multiple responsibilities, from personal care to domestic tasks.