5+

Videos

300k

Views

1

Months Campaign

Objectives

  • To introduce STOCK GRO to the UAE audience and establish a strong presence in the digital space.
  • To clearly communicate the app’s functionality & showcase the rewards and voucher system designed to motivate participation.
  • To position STOCK GRO as a credible, beginner-friendly, and risk-free platform for learning stock market trading.
  • To encourage users to download the app and explore its features through authentic influencer content

Strategy

The campaign was strategically designed to utilize influencer marketing as a means of effectively communicating StockGro’s unique value proposition.

A key aspect of the strategy was the inclusion of a diverse group of content creators to ensure extensive audience reach and strong message resonance.

  • Educational and finance-focused creators were onboarded to emphasize the platform’s learning opportunities and real-world applicability.
  • Creators with strong connections to regional and expatriate communities, including Malayalam-speaking influencers, were chosen to resonate with the UAE-based audience and address realized needs.