60

Videos

20M+

Views

3

Months Campaign

Objectives

The entire campaign was aimed at fulfilling the following objectives:

  • We introduced the campaign with the primary objective of launching the products and enhancing sales through strategic collaborations with micro, macro and mega Tiktok influencers.
  • We focused on driving social engagement and generatig trust in the audience by involving creators multiple times with diffrent products to propagate the brands quality.

Strategy

Onboarding influencers

We adopted a strategy to exclusively include Tiktok Influencer, in the niche of skincare and makeup to specifically target the audience.

  • We onboarded skincare and makeup creators whose audience resonated with the brand’s target group.
  • After shortlisting creators, they were instructed to produce high-quality videos in accordance with the brief shared by the brand about the product videos.
  • We strategically promoted different products by the same creator repeatedly to promote trust in the brand since the launch.

We directed the influencers to share how the different product lines have quality ingredients and an essential depending on their Skincare requirements.