6

Videos

3.8M

Views

5

Months Campaign

Objectives

The entire campaign was aimed at fulfilling the following objectives:

  • To populate Sheikh Saeed’s 70th Anniversary Celebration, highlighting its 70 years of legacy through #Legacy70.
  • To elevate Sheikh Saeed’s the brand visibility all over UAE.
  • The goal was to drive product sales and make a lasting impact on the audience.
  • To use creative methods and branded content to reach the target audience, making sure the product got theattention.

Strategy

We adopted a strategy to generate Influencer-led content to promote Sheikh Saeed’s wide variety of fragrances.

  • Collaborating with macro and mega influencers to populate the #Legacy70 event and it’s variety of fragrances amongst their audience.
  • Directing the influencers to attend the event and curate content covering the event and the fragrances highlighting their USP.
  • The influencers are carefully picked from the category of beauty, lifestyle, fashion and luxury whose audience align with the target audience of Sheikh Saeed.