12

Videos

7M+

Views

1

Months Campaign

Objectives

The entire campaign was aimed at fulfilling the following objectives:

  • The objective of the campaign was to build awareness and visibility for Noon in the newly launched markets.
  • The focus was on establishing Noon’s presence as a regional e-commerce platform, highlighting their wide range of products and reliable delivery services.
  • The focus was to cater to diverse audience segments by engaging influencers across all tiers to drive massive awareness.

Strategy

Onboarding influencers

The campaign commenced with influencer identification and onboarding process .We partnered with regional creators from Saudi Arabia, Kuwait , Qatar and Bahrain. These included creators across tech, lifestyle , fashion and home categories for their authenticity and strong regional audience connection. Our goal was to ensure that the voices representing Noon were authentic,relatable and trusted by the regional audiences.

Campaign Ideation and Content strategy

Influencers were guided to produce content that integrate Noon naturally into their content , showing how Noon fits into their everyday needs and routines.

Influencers highlighted key brand USPs like Product variety, shopping ease and quick delivery .

Regionalized storytelling and cultural references

Every content was developed with local relevance in mind. From language and tone to visual aesthetics ,the content strategy was designed to engage and resonate meaningfully with regional audiences .