7

Videos

21.4M

Views

1

Months Campaign

Objectives

To create awareness and hype about Majdi Food to:

  • Strategically increase the reach of the brand and its products in the market through showcasing he utility of the products in the video.
  • Promote the brand and increase the credibility of its products through positive and lasting impression.

Strategy

We collaborated with 6 creators hailing from different scales including mid-tier, macro and mega creators.

The brand is originally from Kuwait and the campaign was strategized to target the audience of Saudi Arabia so we onboarded 3 creators from Kuwait and 3 from Saudi Arabia whose audience matched the target audience of the brand.

We aimed to create an awareness campaign, not a sales driven campaign and we tried to drive organic viewership.

The creators were asked to make recipe videos using the products of Majdi spices which in turn helped to create a positive image of the brand amongst the viewers.