Joyalukkas Influencer Store Visit
Campaign For Driving Footfall and Engagement During Summer Season

The entire campaign was aimed at fulfilling the following objectives:

• The primary objective was to increase store visits and sales by collaborating with both micro and macro influencers to promote Joyalukkas’ exclusive summer offers.
• We focused on driving awareness and engagement around the summer offers, while strengthening Joyalukkas’ image as a trusted and aspirational jewellery brand.

We adopted a strategy to generate influencer-led content to promote Joyalukkas’ exclusive summer offers.

• We onboarded fashion & lifestyle creators whose audiences aligned with the brand’s target group.
• After shortlisting creators, they were guided to produce high quality reels in line with the brief provided by the brand, highlighting the in store shopping experience and promotional benefits.
• We strategically emphasized the key offers—1.99% making charges and AED 200 vouchers on diamond and precious stone jewellery while ensuring the content seamlessly showcased the premium side of Joyalukkas.