Eyewa's Store Visit Influencer Campaign in KSA: Drove footfall in store, Sales
4
Video Delivered
350K+
Views
7
Months Campaign
Objectives
To increase footfall in the store and improve brand’s visibility for Eyewa by leveraging lifestyle and fashion creators native to KSA through content showcasing product’s usability, comfort and style thus driving traffic to the brand’s stores.
Strategy
Partnered with lifestyle and fashion influencers specifically native to KSA to target Eyewa’s regional audience.
Creators shared engaging Reels and Stories from their in-store visits showcasing product try-ons and store ambiance in the arabic language, thus increasing relatibility with the KSA audience and driving curiosity, foot traffic, and on-ground engagement.
