12

Videos

8M+

Views

3

Months Campaign

Objectives

The entire campaign was aimed at fulfilling the following objectives:

  • We aimed to amplify awareness and desirability of the Dyson Chitosan Styling Duo across the Middle East region.
  • We collaborated with both micro and macro influencers in the beauty, fashion, and luxury lifestyle space to maximize reach and connect with diverse audience segments.
  • We positioned Sephora Middle east as the exclusive retail partner ,reinforcing Dyson’s positioning in the beauty market.

Strategy

We implemented an influencer led content strategy to position the Dyson Chitosan Styling Duo as an innovative and premium haircare solution.

  • To achieve this, we collaborated with carefully selected beauty, fashion, and luxury lifestyle creators across the Middle East whose audience profiles aligned with Dyson’s target market.
  • Creators were briefed to produce high quality, brand aligned content that demonstrated the product’s core benefits.