10+

Videos

2.5M+

Views

2

Months Campaign

Objectives

The entire campaign was aimed at fulfilling the following objectives:

  • We introduced the campaign with the primary objective to drive sign-ups for Botim platform
  • We focused on encouraging users to make their first transfer to India Botim's platform, by highlighting first two zero transaction fees

Strategy

To connect with the right audience, we selected influencers who were based in the UAE but had a strong following in India. These influencers were chosen based on the following criteria:

  • Category Focus: Technology, Infortainment, and Family.
  • Content Type: Influencers who regularly share content related to money transfers, tech tools, financial management, or family-oriented activities.
  • Audience Demographics: Expatriates in the UAE who are likely to need money transfer services.