6th Street’s Eid Fashion Campaign:
Encouraging Women to GEWM for Iftar Outfits, 1.5 M+ views

15+

Videos

3M

Views

2

Months Campaign

Objectives

Create strong brand awareness around boAt’s entry into the UAE market.
Position boAt as a trendy, affordable, and tech-forward lifestyle brand for Gen Z and millennials.
Drive product discovery through creator-led reviews and fashion-forward styling

Strategy

1. Diverse Influencer Mix

Tech Creators: Focused on in-depth reviews, unboxing, sound quality tests, and feature highlights (battery life, waterproofing, connectivity).
Lifestyle & Fashion Creators: Styled boAt wearables like smartwatches and earbuds as part of OOTD (Outfit of the Day) content and fitness routines.
UAE-based Indian Creators: Helped connect the Indian diaspora with a beloved homegrown brand in a new country.