Objectives
- The campaign aimed to establish Binance MENA as a trusted and Sharia compliant platform for Muslim investors by introducing Sharia Earn.
- The core goal was to raise awareness of Sharia Earn across the region.
- Educate potential users on how they can grow their crypto holdings in a halal and compliant way.
Strategy
- Partnered with influencers who resonate strongly with MENA Muslim audience, focusing on Finance (crypto) , Education and tech niches.
- Developed influencer content that simplified Sharia Earn and highlighted how the product supports halal wealth management.
- Curated high quality videos to gain high traction and engagement.
