Ayunche’s Influencer Campaign in Middle East |
Boosted Sales For Haircare Products, Achieved 5.5 M+ Views

The entire campaign was aimed at fulfilling the following objectives:

• Our main goal was to increase sales and meaningful engagement by forming smart partnerships with influencers, both micro and macro.
• We focused on driving engagement by showcasing the brand’s excellence through use and review content and highlighting the product’s utility.
• As per the brand’s requirement, we focused on showcasing the problem solving attributes of each product line.

In order to precisely target the audience, we decided to only include influencers in the haircare, beauty, and lifestyle niches.

We brought on board beauty and haircare creators whose audience aligned with the brand's target demographic.

• We instructed the creators to develop high quality videos and highlight their before and after results of using the product.
• The creators seamlessly integrated the products as a part of their daily haircare routine to foster confidence on the products and enhance relevancy.
• To promote variety of the products we also instructed the creators to highlight how each product affected their unique hair types.