AXIS-Y Product Launch in the Middle
East With Regional Luxury Influencers — 14M+ Views

The entire campaign was aimed at fulfilling the following objectives:

• We initiated the campaign with the primary objective of introducing the brand to the middle eastern demographic, especially the regional population.
• We focused on driving social engagement by directing the audience to their Instagram and website, aiming to boost interaction with the brand while building awareness around its offerings and utility

We adopted a strategy to generate Influencer-led content to promote AXIS-Y launch

• We onboarded Luxury, beauty and Lifestyle creators specifically with a regional audience who deliver their content in a local language ensuring that the target audience is addressed.
• After shortlisting creators, they were instructed to produce high-quality videos in accordance with the brief shared by the brand about the product videos.
• We strategically emphasized the USP while seamlessly integrating the brand's recent achievements.
• We directed the influencers to share how the product is an essential part of their daily skincare as well as makeup routine, and how it helps them prepare their skin for the makeup.