6th Street’s Eid Fashion Campaign:
Encouraging Women to GEWM for Iftar Outfits, 1.5 M+ views

The objective was to create buzz and engagement and sales during the festive season by:

• Showcasing 6th Street as the go-to destination for Eid & Iftar outfits.
• Positioning the app as a lifestyle-first fashion platform.
• Connecting emotionally with audiences through culturally relevant content.

Influencer Selection:

Lifestyle and fashion creators from across the GCC were selected based on:

• Regional cultural relevance.
• High engagement among Gen Z and millennial women.
• Aesthetic content creation styles suitable for fashion storytelling.

Content Format:

• GRWM (Get Ready With Me) videos for Eid prayers or Iftar outings.
• Content included styling modest outfits from 6th Street, makeup routines, accessories, and styling tips.
• Some creators filmed shopping hauls and app navigation to drive downloads.