Top Social Media Influencers in Saudi Arabia, 2025

As the rise of social media penetration is universal, and, of course, Saudi Arabia is no stranger to that, influencers here are creating buzz through short reels and creative posts that entertain, educate, and inspire their followers. Quick product videos and viral trends are steering online behaviour, placing influencers right at the centre of product discovery and consumer buying journeys in the KSA.

Regional Saudi reports actively show consumers lean on creators and place their trust in them rather than branded ads. That trust acts as social proof and shortens the path from discovery to consideration, ultimately reducing purchase friction.

This strategy of partnering with the best influencers in Saudi Arabia is ideal for brands and marketers looking to connect with their target audience by capitalizing on the influencers’ pre-established trust and credibility.

As a matter of fact, nearly 49% of consumers say they trust influencer recommendations, and their credibility directly impacts purchase intent, which states just how strong the link is between influencer content and a consumer’s decision from awareness to consideration and buying. (Business Perspectives)

And brands in the KSA are proving it-

• E-commerce brands like Noon run ambassador and creator programs.
• FMCG brands like Almarai activate creators around Ramadan and product launches.
• Telco and tech brands like STC use creators for youth-facing launches.
• Fashion and home decor brands like Shein and Home Centre partner with social media influencers for genuine product placement.
• Visit Saudi has partnered with numerous creators to produce destination content and reach a highly targeted audience.

These examples of brands in Saudi show the cross-category playbook is working in-market and delivering impressive ROI.

Thus, after thorough research and review, our top influencer marketing agency in Saudi Arabia has compiled a list of the leading social media influencers in the KSA for your brand to partner with those that suit their brand and match their niche.

List of the Best Social Media Influencers in Saudi Arabia

• 1. Nesma Elgohary

  Followers: 5.5 M

  Engagement Rate: 0.62%

  Nesma Elgohary is one of the most famous influencers in Saudi Arabia, and she is known for her content on modest fashion, styling, travel, and her overall lifestyle in the KSA. She also shares family-related content with her followers. The creator has worked with brands like Shein, Home Centre, Wingie, Skechers Middle East, and more.

• 2. Ahmed Aziz

  Followers: 2.1 M

  Engagement Rate: 0.1%

  Being another one of the leading Saudi Arabia Instagram influencers, Ahmed Aziz is well-known for his content around food and culinary in the KSA. He shares cooking videos, recipes, and shows different cuisines on his Instagram. His tagline is “Cooking made easier” and “Different food cultures,” and food is his core theme. The creator also mixes traditional Saudi and regional foods with other cuisines.

• 3. Aya Fawzy

  Followers: 1.9 M

  Engagement Rate: 0.27%

  Based in Riyadh, Aya Fawzy has become the top social media influencer in Saudi Arabia, who shares content around themes like travel, fashion, and family-related content. About her fashion content, Aya only shares modest and hijab-friendly fashion tips and styling content. Famous for sharing her travel escapades with her audience, the creator has travelled to destinations like Madrid, Barcelona, Thailand, Switzerland, Bali, Budapest, Seychelles, and more.

• 4. Sara Mohannad

  Followers: 1.8 M

  Engagement Rate: 0.51%

  Based in Jeddah, Sara Mohannad shares her travel adventures, fashion choices, and lifestyle content with her followers on Instagram. Having recently travelled to places like Jordan, Lebanon, Qatar, and more, she shares her complete experiences with her audience. The creator also attends social events like the Red Sea Film Festival and shares the insides of such events.

• 5. Ghassan Shaker

  Followers: 1.5 M

  Engagement Rate: 0.97%

  Ghassan Shaker is the most famous Instagram influencer in Saudi Arabia, known for his fitness, lifetysle, and nutrition content. Ghassan posts about gym sessions, weight‐training, cardio, and fitness motivation. Additionally, he shares recipes, “healthy food/diet” content (e.g., nutritious meals, eating tips), which comes under the themes of fitness and wellness.

• 6. Kali O'Neill

  Followers: 1.1 M

  Engagement Rate: 0.59%

  Being the first Black Saudi influencer, Kali O’Neill has made a name for herself in the Saudi market and beyond. She shares family-related content and themes like beauty, lifestyle, and fashion. She shares tutorials, product reviews, especially focused on natural and textured hair, wigs, and hair care. The creator also shares her life as a mother and covers content around motherhood and family life.

• 7. Mona Sheikh

  Followers: 934k

  Engagement Rate: 1.21%

  Mona Sheikh is one of Saudi’s most favorite influencers. On her Instagram, the creator shares content around modest fashion, hijab styling, modest outfit ideas, travel-ready looks, and her style tends toward “casual-chic.” She also shares her travel content to various destinations with her audience and takes them on the entire journey. She has worked with brands like Loacker, Sephora Middle East, Americana, and Kotex Arabia.

• 8. Zaina Abou Sakher

  Followers: 526k

  Engagement Rate: 0.08%

  Zaina Abou Sakher is a leading social media influencer in Saudi Arabia, known for her content around fitness training and workouts, and she shares fitness guidance, tips, and motivation. The creator majorly appeals to women seeking fitness, health, weight loss, body toning, etc., which is a big and growing audience in Saudi Arabia and the region.

• 9. noura-maghzawi

  Followers: 296k

  Engagement Rate: 0.1%

  Noura Maghzawi is famous for sharing content related to beauty and makeup themes. She shares makeup tips, beauty tutorials, and hacks. Noura also shows how to use concealers, eyeliners, lash extensions, eyebrows, etc. She also covers product demonstrations and reviews, like showcasing palettes, brands, swatches, etc.

• 10. Aya Tarek

  Followers: 138k

  Engagement Rate: 0.25%

  Aya Tarek’s content on Instagram circles around travel, modest fashion, and lifestyle. The creator also travels to different countries like Malaysia, the Maldives, Thailand, etc., and shares her experiences. She also includes cultural aspects, imagery, destination tips, and whatnot. She also shares modest fashion looks, style advice, and styles outfits in ways that match Middle Eastern and Saudi norms around modesty.

Bottom Line

Partnering with the ideal and niche-specific social media influencer helps brands and marketers in the KSA place their products/services in front of a highly-targeted audience. However, brands in the KSA who seek the expertise of a skilled influencer agency in Saudi Arabia have said to receive higher ROI as these agencies understand the ins and outs of the local and wider influencer marketing industry and know how to maximize the ROI while utilizing top resources, best-suited influencers, and proven strategies.