Did you know that almost 91% of brands in Dubai are now going towards influencer marketing campaigns as audiences are now shifting their interest towards social and creator-driven content rather than going for traditional ads?
Due to the rise in the influencer marketing industry in Dubai, nano influencers in Dubai are becoming a top choice for brands in developing trust, authenticity, and engagement among the audience. Nano influencers connect with their audience through engaging content, whether it’s an honest review, a “day-in-the-life” post featuring the product, or simply sharing their personal experience. This kind of storytelling helps potential customers visualize the product in their own lives and demonstrates social proof. It encourages potential customers to make purchase decisions.
A recent report reveals that 67% of consumers trust nano-influencers more than celebrities, and 48% of young adults have purchased products based on an influencer's recommendations. Dubai audiences do care about authenticity, as 74% of people can tell if the content is really genuine or if it is just an ad, and then they will prefer real and honest content. That's why Nano Influencers in Dubai are becoming the top choice for brands that are looking to connect and engage with audiences in the long term.
Hence, seeing the importance of nano influencers in Dubai, GIMA, a reputed influencer marketing agency in Dubai, has mentioned the list of top Nano Influencers in Dubai, based on their qualitative content, engagement, and followers. Brands that want to run their impactful influencer campaigns can then look out for these nano influencers.
Let's get into more detail about these best Nano Influencers in Dubai.
Top 10 Nano Influencers in Dubai, UAE
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1. Lahar
Followers: 11KEngagement Rate: 1.36%Lahar is a well-known nano influencer in Dubai; she shares content related to lifestyle, skincare, and beauty over Instagram. She also shares honest reviews about Dubai's restaurants and cafes,s and even shares her experience with her audience. Lahar has collaborated with brands like Khau Galli, Matalan, and Chaiiwala. She has been recognized with the prestigious Top Influencer Award 2023 by Crow Asia.
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2. Mari Turyanskaya
Followers: 12.1KEngagement Rate: 2.27%Mari Turyanskaya is a russian nano influencer based in Dubai; she creates content around her Dubai lifestyle, travel videos, fancy outfits, and aesthetic places in Dubai. Mari has travelled to amazing Destinations like Zurich, Vienna, Paris, and Brussels and has shared her personal experiences, tips, and quite unknown places with her audience. Most recently, she attended Dubai Fashion Week 2024 in a show-stopping outfit that left a long-lasting impression on the audience.
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3. Oxana
Followers: 8.5KEngagement Rate: 2.69%Oxana is a Dubai-based nano influencer; she specializes in making lifestyle content and User Generated Content(UGC). She showcases her routine from her daily life in the UAE, highlighting her favorite spots, experiences, and hidden gems around the city. Oxana also shares content related to travel adventures, exploring iconic destinations such as Paris, Italy, and more.
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4. Banan
Followers: 20.2KEngagement Rate: 7.91%Banan is a popular nano influencer in the UAE; she shares creative content on beauty and food reviews. Based in Abu Dhabi, she captivates her audience with engaging posts and honest recommendations. As an @lorealmiddleeast ambassador, she brings authenticity and style to every collaboration.
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5. Ahmad Emad Hamza
Followers: 24.1KEngagement Rate: 10.69%Ahmad Emad Hamza is a Dubai-based nano influencer and a sales director at Azizi Development. He is known for his engaging content. He connects real estate and lifestyle, emphasizing that he doesn't just sell homes; he sells lifestyle. His content shows luxury living, inspiring the audience while highlighting the Dubai lifestyle.
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6. Tasha Food
Followers: 25.4KEngagement Rate: 32.32%Tasha is a famous UAE-based food influencer. She explores different restaurants and food outlets and then shares honest reviews as well as tasty food experiences. Her posts help the Dubai audience to discover the best places to eat across the UAE.
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7. Majda Alhammadi
Followers: 24.6KEngagement Rate: 4.98%Majda Alhammadi is a talented content creator in the UAE, specializing in showcasing cafes, restaurants, food outlets, exhibitions, and retail stores through her content. She is officially licensed by the UAE’s Department of Economic Development, and for collaborations and promotions, she is available via direct coordination.
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8. Lavina
Followers: 9.5KEngagement Rate: 1.55%Lavina is a popular Emirati nano influencer, specializing in making fitness and wellness content. She shares content on yoga, Pilates, and functional training routines to promote a healthier lifestyle among the audience. She also provides expert-led online classes and accessible home workouts, along with insights on weight loss, sound healing, and body sculpting.
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9. Sarah Jalal
Followers: 23.6KEngagement Rate: 10.17%Sarah Jalal is a lifestyle and fashion influencer based in the United Arab Emirates. Sarah is a proud mom of two children, and she also shares her journey of motherhood while promoting sustainable fashion and beauty through her content.
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10. Riyola Sanctis
Followers: 21.6KEngagement Rate: 3.92%Riyola Sanctis is a UAE licensed influencer, who mainly creates content on food, fashion and beauty industry, she also make content as a focused UGC creator. She loves sharing her passion and creativity for lifestyle industry, while inspiring massive people through her journey as she turns her dreams into reality, one day at a time.
Conclusion
In conclusion, Dubai’s leading yoga influencers are not just promoting fitness but also helping brands to connect with highly engaged, health-conscious audiences. By sharing informative tips and healthy lifestyle updates, they can engage with a highly health-focused audience that values their guidance.
For brands, partnering with these influencers provides a strong opportunity to connect with audiences who actively invest in wellness products, retreats, and lifestyle services.