Top Macro Influencers in Saudi Arabia, KSA

For a while now, macro influencers in Saudi Arabia have become a core channel for brand reach and discovery. Their broad visibility, coupled with focused niches like beauty, fashion, real estate, fitness, tech, travel, etc., helps them connect with specific audience groups while reaching a wider audience across the Kingdom.

One of the many advantages of macro influencers is that their content is produced with professional standards and local cultural awareness, which makes their recommendations credible for younger, active audiences. And consumers hold onto that credibility. On top of that, since macro content creators in Saudi Arabia speak Arabic and ponder upon local norms, they shorten the sales funnel for categories where demonstration and aspiration matter, like beauty, electronics, fashion, and travel.

In a market where trust defines every purchase, influencer credibility, transparency, and cultural fit directly mould how people respond to brand messaging. Younger Saudi audiences, in particular, value voices that correspond to their beliefs, lifestyle, and language. (Business Perspectives)

For brands, this local fluency is key. It helps them navigate sensitivities, speak in a tone that feels authentic, and build stronger emotional resonance with their audience.

• Hence, macro influencers are usually chosen for product launches, category awareness, seasonal, and global as well as regional campaigns, where reach matters considerably more than micro-level engagement.

Beyond visibility, macro influencers also help brands stay present across multiple touchpoints, from discovery to repeat purchases. Their content builds familiarity, nudges curiosity, and guides audiences toward action.

For that and also due to their predictable reach, brands and marketers are collaborating with macro influencers in the KSA to connect with their audience and reach a broader audience.

Below is the list of the top ones in the Kingdom, curated and compiled by the leading influencer marketing agency in Saudi Arabia after immense research and review.

List of the Top Macro Influencers in Saudi Arabia, KSA

• 1. Anmar Hisham

  Followers: 564k

  Engagement Rate: 0.11%

  Anmar Hisham is one of the best macro influencers in KSA, known for his fitness content. He is also a coach and nutrition specialist in the KSA. He promotes fitness and nutrition programs and offers lifetime subscriptions to exercise and nutrition plans for weight loss, muscle building, and home workouts. Most of Anmar’s content is in Arabic, and he shares workout videos, demonstrations, nutrition tips, meal suggestions, home-gym type routines, and more.

• 2. Zaina Abou Sakher

  Followers: 536k

  Engagement Rate: 0.09%

  Zaina Abou Sakher is a fitness creator based in Saudi Arabia. She shares content like workout routines, cardio training, bodybuilding, weight-lifting, stretching, and home-gym content, tips for women’s fitness and toning, and more. Zaina caters to women in Saudi Arabia who are interested in practicing fitness, wellness, home-gym equipment, women-specific fitness apparel, nutrition, etc.

• 3. Tamaraah Al Gabaani

  Followers: 456k

  Engagement Rate: 2.24%

  Tamaraah Al Gabaani is a famous macro influencer based in Saudi Arabia, KSA. She shares content like high fashion looks, luxury event looks, Paris Fashion Week, Dubai World Cup, etc. She also shares her favorite makeup, beauty products, and luxury accessories. She’s also been featured globally in campaigns with Dolce & Gabbana and DKNY.

• 4. ShimaaNagah

  Followers: 372k

  Engagement Rate: 0.05%

  ShimaaNagah is among the most popular macro influencers in the KSA, known for her content around lifestyle, family, and parenting. The focus of her content is parenting and family-oriented, like sharing about her child, family life, unboxing of kids’ clothing, outings with the family, and more. Sometimes, she also includes lifestyle elements like fashion, daily routines, but her main niche is the home and family context in Saudi Arabia.

• 5. Nouran Abdulomonem

  Followers: 365k

  Engagement Rate: 1.53%

  Nouran Abdulomonem shares content around beauty, makeup, skincare tips & hacks, lifestyle, and fashion. Since beauty and skincare tutorials are a major part of her content, she shares routines, tips, product reviews, recommendations, and tutorials. She is also an ambassador for Sephora Middle East and has worked with leading brands like Garnier, Vichy, Amazon Beauty, Eyewa, and more.

• 6. Nour Haddad

  Followers: 346k

  Engagement Rate: 2.14%

  Nour Haddad is a macro influencer in Saudi Arabia, whose primary niche is beauty, skincare, and modelling. On her Instagram, she shares modelling shoots, beauty routines, product placements, lifestyle visuals, etc. Nour has worked with brands like Home Centre, Essence Cosmetics Arabia, Rayna Tours, Vatika Arabia, Cerave, and more. Nour is also a singer who shares bits and pieces of her performances on Instagram to share with her audience.

• 7. Selen Ajinah

  Followers: 309k

  Engagement Rate: 0.40%

  Based in Jeddah, Selen Ajinah shares content across luxury lifestyle, travel, fashion, and beauty. With strong aesthetic, high-quality visuals, travel, and fashion content, Selen’s feed looks straight out of a Pinterest moodboard. If a brand is looking to tap into the Saudi/GCC market and deals in luxury travel experiences, high-end fashion, beauty, and lifestyle products, Selen could be the best macro influencer given her niche and follower size.

• 8. Maha Alburei

  Followers: 300k

  Engagement Rate: 0.16%

  Based in Saudi Arabia, Maha Alburei shares content around makeup, beauty tutorials, haircare, beauty tips & hacks. Being one of the top macro influencers in KSA, her main focus is on makeup transformations and beauty looks like bold eye makeup, flawless skin, and creative palettes. She shares tutorials, before and after shots, and product recommendations within the beauty and skincare domain.

• 9. Lujain Daghestani

  Followers: 231k

  Engagement Rate: 0.38%

  Lujain Daghestani is positioned around motherhood, parenting, and family life. Her content themes include parenting hacks & tips, motherhood, single parent life, child health, and emotional well-being. She is famous for talking about emotional well-being in a parent’s life with her extraordinary storytelling skills. If your brand targets mothers, families, parenting products, child care, and family wellness in Saudi Arabia, then Lujain could be a relevant partner because her content directly addresses such topics.

• 10. Judy Jamal

  Followers: 212k

  Engagement Rate: 1.03%

  Judy Jamal is a beauty expert, makeup artist, and macro content creator in the KSA. Her content focuses on beauty, like makeup tutorials, skincare routines, product demonstrations, etc. She shares content tailored to the Saudi and GCC audience, like aesthetic looks, trending beauty tools, and products fitting the regional skin-types and climate, etc. Her audience is predominantly in the beauty and makeup segment, females in the Saudi & GCC region interested in makeup tips, product recommendations.

Before You Go

With their predictable reach, culturally-fit content, and personalized recommendations, macro influencers have become reliable partners for brands in Saudi Arabia. These marketers are partnering with these content creators for every part of the sales funnel, from generating awareness to fulfilling conversion goals.