When one thinks of Saudi Arabia, lifestyle is the first thing that comes to mind. The luxury, food, fashion, and travel lifestyle of Saudi Arabia’s people has always been in the eyes of people.

Today, people in Saudi Arabia are living their lives loudly on camera. From a female influencer sharing her morning routine to a foodie discovering hidden gems, Saudi lifestyle influencers are building loyal communities far beyond likes and follows.

With one of the most engaged online audiences in the world, lifestyle content creators in Saudi Arabia are setting up trends and building communities through their content. Their approach of including a product in their own lives feels like a genuine recommendation to the audience, and the numbers also prove it.

Saudi Lifestyle Influencers Are the Smartest Brand Collaboration Decision You Will Make in KSA

Saudi consumers do not buy from ads anymore; they buy from people they trust. And in Saudi Arabia, lifestyle influencers are exactly those people. They are the first ones their followers turn to before making a purchase, booking a trip, or trying a new product. That is the kind of brand power no billboard or TV commercial can replicate.

To put it in numbers, Saudi Arabia's influencer marketing industry is growing at 14% annually and is projected to hit $200 million by 2027. This is not a trend. This is where consumer trust has permanently shifted.

For brands, this means one thing — if your product fits into someone's daily life, a lifestyle influencer in KSA can sell it better than anyone else. Here is who benefits the most by collaborating with lifestyle influencers in KSA:

  • Fashion & Luxury Brands: Saudi audiences are among the most fashion-forward in the world. A lifestyle influencer wearing your brand is worth more than a full-page magazine spread.
  • Beauty & Skincare Brands: When a trusted creator adds your product to her daily routine, her audience follows. It is word-of-mouth at scale.
  • Travel & Hospitality Brands: A single travel reel from the right lifestyle influencer can put your hotel or destination on every Saudi traveller's wishlist overnight.
  • Food & Beverage Brands: Saudi food content drives real action. A genuine review or restaurant feature fills tables and empties shelves.
  • Wellness & Fitness Brands: Health-conscious living is on the rise across KSA. Lifestyle creators make your wellness product a part of an aspirational routine that their audience wants to follow.
  • Home, Tech & Electronics Brands: When a lifestyle influencer naturally uses your product in their everyday content, it stops feeling like an ad and starts feeling like a recommendation from a friend

This is a real shift for brands because partnering with the right lifestyle influencers is no longer optional; it is essential since consumers only trust influencer-led recommendations over brand recommendations.

Therefore, for brands, Gima, a leading influencer marketing agency in KSA, has curated a list of top lifestyle influencers in Saudi Arabia who are ruling the trends and building communities that cannot be ignored.

List OF Top Lifestyle Influencers in Saudi Arabia (KSA) Every Brand Should Know in 2025

  • 1. Nesma Elgohary

    Nesma Elgohary
    Followers: 6M
    Engagement rate: 0.74%

    Nesma is one of the most popular names in Saudi Arabia among lifestyle influencers. Her content revolves around Egyptian and Saudi Arabian cultures, giving her audience the best of both. Beyond content creation, she also runs her own fashion boutique, making her a true creator-entrepreneur. She has also worked with major brands like Air France, Home Center, Trendyol, and Rasasi Perfumes. For brands looking for reach, trust, and aesthetics, Nesma is the ultimate choice.

  • 2. Alanoud Badr

    Alanoud Badr
    Followers: 1M
    Engagement rate: 0.05%

    Known worldwide as Fozaza, Alanoud is a multi-talented influencer. She launched her own fashion brand, Lady Fozaza, offering trendy and stylish clothing, which includes blazers, pants, and dresses. Not only this, but she has also collaborated with top brands like Steve Madden, Fendi, and Valentino. Her content revolves around beauty and fashion. She is proof that Saudi influencers lead global fashion trends.

  • 3. Nada Baeshen

    Nada Baeshen
    Followers: 696K
    Engagement rate: 1.01%

    From being the TV host at MBC1 to being the lifestyle influencer, Nada makes everything look effortless. Her content revolves around travel, fashion, and beauty, and with this, she has also launched her own luxury brand offering elegant clothing for women. Her audience trusts her because of her ability to balance glamour with authenticity. She has also collaborated with brands like Pantene, Guerlain, and Motorola, making her a versatile partner for lifestyle, beauty, and fashion campaigns.

  • 4. Nojoud Alrumaihi

    Nojoud Alrumaihi
    Followers: 636K
    Engagement rate: 0.81%

    Nojoud Alrumaihi is one of the most accomplished lifestyle influencers in Saudi Arabia. She runs her own marketing and events company, Upbeat, and still shows up on her feed every day, creating content like any other influencer. Because of her diverse content around travel, luxury, and fashion, she was appointed as the first Middle Eastern ambassador for the Fédération de la Haute Couture et de la Mode. She has collaborated with top brands like Mytheresa, Dior, Armani Beauty, Ferragamo, and Fendi, making her one of the credible voices in the influencer marketing industry.

  • 5. Yara Alnamlah

    Yara Alnamlah
    Followers: 2M
    Engagement rate: 0.76%

    She is one of the most popular lifestyle influencers in KSA, and her content around travel, fashion, and beauty is deeply authentic. Her list of brand collaborations includes some of the top brands, like Dior and CHANEL. She has also been featured in Forbes Middle East 30 Under 30. Her content makes her the best partner for lifestyle, beauty, and fashion brands.

  • 6. Hala Abdullah

    Hala Abdullah
    Followers: 2M
    Engagement rate: 0.56%

    Hala Abdullah is one of the most luxurious lifestyle creators in Saudi Arabia, curating content around high fashion, travel, and her lifestyle. Her ability to make content feel luxurious and accessible at the same time brought her collaborations from top brands like Fendi, Tommy Hilfiger, and Valentino. She is a type of influencer who makes everything feel relatable, and for this reason, she has a deeply engaged audience that trusts her every recommendation.

  • 7. Ghassan Shaker

    Ghassan Shaker
    Followers: 3M
    Engagement rate: 1%

    Ghassan is not only famous for her content around lifestyle, but he also creates content about wellness. His content around lifestyle and wellness is easy to follow and deeply motivating for the audience. For brands in the wellness, fitness, nutrition, and lifestyle space, Ghassan represents a rare and powerful voice that resonates with both male and female audiences across the Kingdom. He is one of the most followed influencers in Saudi Arabia.

  • 8. Wala Aqeel

    Wala Aqeel
    Followers: 280K
    Engagement rate: 2%

    Wala Aqeel is one of Saudi Arabia's most trusted beauty and lifestyle creators. She shares practical beauty tips, skincare routines, outfit inspiration, and lifestyle content that her followers genuinely find relatable and has collaborated with some of the biggest names in beauty, including MAC Cosmetics, Nivea, Kosas, and Sephora Middle East. She is a go-to creator for any brand looking to reach a beauty and lifestyle-conscious Saudi audience.

  • 9. Rania Maradni

    Rania Maradni
    Followers: 158K
    Engagement rate: 1.6%

    Rania Maradni is one of the most talked-about lifestyle creators in Saudi Arabia because of her aesthetic lifestyle. She creates content around beauty, fashion, and her travel. Her visually driven content makes her one of the most exciting lifestyle voices emerging in Saudi Arabia right now. Her audience trusts every recommendation given by her.

  • 10. Rana Marie

    Rana Marie
    Followers: 140K
    Engagement rate: 2.5%

    She is one of the most recognized and beloved wellness creators, having built a massive, loyal community around healthy living that keeps growing every single day. Her passion for healthy eating turned into one of the most influential platforms in the Saudi lifestyle space. Her bilingual content makes her the go-to partner for brands in the health, food, and lifestyle space.

Conclusion

The Saudi lifestyle creator industry is just booming and reshaping the whole trajectory of how brands connect with consumers. From walking global runways to launching businesses, these influencers are setting trends.

For brands, the most powerful way to reach Saudi consumers today is through a creator they wake up with every morning, trust with their buying decisions, and follow through every chapter of their life.

Hence, to ease the process, GIMA, a top influencer marketing agency, has made a list of the top lifestyle influencers of Saudi Arabia.

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