Top Hijabi Influencers in Saudi Arabia, KSA

For centuries, hijab culture in Saudi Arabia has stood on faith and social values. Now, in the 21st century, hijab is being expressed through progressive forms of modest fashion and everyday choices.

In this shift, many Saudi and Arab women now share their voices online. These hijabi content creators share their take on modest fashion, lifestyle, and faith, and overall give a modern face to traditional values, which increases perceived authenticity and trust among followers who want both style and values.

These hijabi influencers in Saudi Arabia—

• share hijab styling tips, abaya trends, modest sportswear, and beauty routines that follow local norms.
• show how modest fashion fits into daily routines and inspire women to express themselves while staying true to their values.
• share their personal beliefs with everyday style, showing that modesty can exist comfortably within today’s social and cultural space.

With such content, these hijabi influencers for fashion and lifestyle shape meanings of modesty and fashion, encourage consumption choices in modest wear, and reframe hijab as style + faith.

Now, evidently, hijab is both a religious practice and a visible consumer identity. Influencers who wear the hijab naturally address a large, culturally coherent audience (fashion, beauty, family life, and faith-related content).

Research shows hijab influencers frame modesty and fashion in ways that resonate with communities. In fact, younger women follow hijabi creators for inspiration and social proof around acceptable styles, shopping sources, and lifestyle choices.

This underpins big brand interest in modest wear audiences for Saudi Arabia’s conservative and modest markets. But why are brands partnering with these hijabi influencers?

• For brands entering the Saudi market, hijabi influencers offer direct access to a large, value-driven audience.
• They help global and local brands align with cultural norms, like adapting messaging and product ranges, like longer cuts, hijabs, and full-coverage swimwear.
• Their advocacy signals trust and compatibility, which lowers the cultural risk that many brands face when stepping into conservative markets and increases market acceptance.

That said, our leading influencer marketing agency in Saudi Arabia is helping brands partner with the top hijabi influencers in Saudi Arabia for better product-market fit in a conservative market.

Here is the list of the best ones to partner with in the region. Let’s explore.

List of the Best Hijabi Influencers in Saudi Arabia, KSA

• 1. Nesma Elgohary

  Followers: 5.5 M

  Engagement Rate: 0.56%

  Being one of the best hijabi influencers in Saudi Arabia, Nesma Elgohary shares abayas and modest clothing while also mixing them with modern trends. Nesma’s style is polished and elegant. Her content on Instagram also includes family themes, i.e., travelling with her kids and her day-to-day life in the KSA.

• 2. Sarah Alwadani

  Followers: 2.7 M

  Engagement Rate: 0.06%

  Sarah Alwadani is a well-known hijabi influencer in KSA. She wears the hijab and has stated that her veil is not an obstacle to her ambitions. She sometimes mixes more artistic and stylized looks in her makeup but always keeps the hijab. Sarah sometimes also shares motivational and emotional content, like giving advice, psychological observations, and sharing her feelings.

• 3. Zena Emad

  Followers: 2.2 M

  Engagement Rate: 0.22%

  Zena Emad is an active singer and is known for maintaining a hijabi identity as she covers her head (hijab) and keeps it a visible and consistent part of her public persona. The creator mixes her faith identity with fashion, such as posting about clothes, styling, designer items, etc., but always within modest dress norms.

• 4. Aya Fawzy

  Followers: 1.9 M

  Engagement Rate: 0.26%

  Aya Fawzy is one of the best hijabi influencers in KSA, known for sharing modest, hijab-friendly outfits. Her style is polished and is suitable for family and travel settings. Her outfit content is not just for formal events; she shows how to dress modestly in everyday situations as well. Sometimes, she also shares her family’s spiritual and religious journeys, like pilgrimages, and faith as part of daily life.

• 5. Amy Roko

  Followers: 1.7 M

  Engagement Rate: 0.12%

  Amy Roko has always worn the niqab (face veil) in public and in her content since her early 20s. Her fashion style tends to mix modesty and boldness; for example, she has had photoshoots wearing high-fashion niqabs, colorful abayas, designer pieces, jewelry, and matching accessories. She sometimes styles her abaya with belts and layers, vintage and luxury items. Surely, her style is modest, but she doesn’t shy away from bold colors, prints, textures, and statement pieces.

• 6. Yara Alnamlah

  Followers: 1.5 M

  Engagement Rate: 0.45%

  Yara Alnamlah shares her day-to-day content with her hijab in her posts. Her fashion is modest, but that hasn’t stopped Yara from being stylish and modern. Her outfits include abayas and long, modest garments, layers, and elegant silhouettes. She sometimes uses contrast between structured pieces, like jackets and blazers, and flowing, modest pieces.

• 7. Mona Sheikh

  Followers: 943k

  Engagement Rate: 0.73%

  Mona Sheikh shares outfit ideas that are modest but stylish. She uses casual-chic looks, like fashionable but not overly formal and flashy. The creator also shares her travel escapades and shows her travel outfits, which are modest but trendy and are perfectly suitable for travelling. She has worked with brands like Loacker, Sephora Middle East, Americana, Kotex Arabia, etc.

• 8. Rawan Mohamad

  Followers: 848k

  Engagement Rate: 0.87%

  Rawan Mohamad shares everyday modest outfits with her audience. Her style tends to be extremely practical and wearable. She gives ideas and tips for modest dressing that are comfortable and stylish, which helps her followers in their styling. Rawan also shares her day-to-day life in the KSA, comedy content, and even random thoughts with her audience in Saudi.

• 9. Shaden

  Followers: 424k

  Engagement Rate: 2.57%

  Shaden shares that the hijab is a part of her identity, and she presents the hijab as a core part of who she is. Shaden shares modest, travel-friendly outfits with her audience, and her style seems to balance modesty with travel practicality. So she mixes modest fashion like covering, hijab, decent length, and looseness with outfits that look good for travel photos.

• 10. Rawan Mohammed

  Followers: 202k

  Engagement Rate: 0.27%

  Rawan Mohammed shares modest outfits and uses garments that cover well and dresses in a way acceptable to modest fashion norms. Her modest presentation is consistent with her public “hijabi influencer” identity. Most of her content is also focused on makeup and beauty, but Rawan swiftly manages to integrate her hijabi content into it.

Before You Go

Partnering with these hijabi influencers increases online purchase intent for hijab clothing and modest wear. Hence, brands partner with these influencers because they have the ability to move products and introduce styles. The followers of these hijabi influencers see the product fit into daily life and religious norms, which reduces hesitation and increases purchase intent.