Top Female Influencers in Saudi Arabia, KSA

Saudi Arabia is one of the most digitally engaged nations in the world, with over 35.33 million active social media users, with women making up nearly half of that number. From high fashion and beauty to music, travel, motorsports, and entrepreneurship, female creators are building communities across categories.

Saudi Arabia has a strong word of mouth culture, and influencer marketing fits in that circle perfectly. When a female influencer talks about a product, her audience is not watching an ad. They are trusting her in the same way they trust a friend.

When Adidas launched its first women 's-only store in Riyadh, it built the entire launch campaign around Saudi female influencers, highlighting their modest wear collections and proving that the right local voice can turn a store opening into a cultural moment.

Whether it is launching a new product, increasing brand awareness, or driving conversions, Saudi female influencers have the power to influence opinions and create real impact across the region.

Influencer marketing in Saudi Arabia is transforming the digital ecosystem. For brands, this is the perfect moment to step in and find the right creator and build content that actually converts.

Recognizing this need, GIMA, the Middle East's leading influencer marketing agency, has put together this definitive list of the top female influencers in Saudi Arabia that every brand should know about.

List of Top Female Influencers in Saudi Arabia, KSA

• 1. Nesma Elgohary

  Followers: 5.9M

  Engagement rate: 1.04%

  Nesma Elgohary is one of the most popular female influencers in Saudi Arabia. Her content is a perfect blend of fashion, styling, and travel with an approach that keeps her audience engaged. Whether she's travelling across the Middle East or sharing fashion tips, Nesma has a way of making every frame look effortless. She has been featured in media publications like Khalejia TV and has worked with brands including Al Saif Gallery, Blooming, Home Centre Stores, and Grand Hyper.

• 2. Enas Al-Henti

  Followers: 3M

  Engagement rate: 0.13%

  Enas Al-Henti is a Saudi-based travel influencer whose feed is quite literally a visual treat. Travel, luxury, beauty, and lifestyle, Enas has covered it all, and she documents everything with stunning visuals. What sets her apart is the way of her creating content with genuine curiosity. She is also an entrepreneur, and that confidence shines through her content in a way that resonates deeply with her audience.

• 3. Shouq

  Followers: 2.7M

  Engagement rate: 0.13%

  Born in Syria and based in Saudi Arabia, Shouq is one of those influencers whose Instagram feels like scrolling through a Pinterest board. Her content covers fashion, beauty, and lifestyle, making every look feel stylish. She has collaborated with big names such as Guess, Puma, Burberry, Nivea, and Vichy Laboratoires, and has walked the ramp at Riyadh Fashion Week 2024. She was also part of the Red Sea Film Festival 2024 and made memorable appearances at the Saudi Cup 2023 and 2024. Shouq is a full-blown fashion personality in KSA.

• 4. Bibi Alabdulmohsen

  Followers: 2.7M

  Engagement rate: 0.12%

  Bibi Alabdulmohsen is a Kuwaiti influencer with a massive and dedicated following across the Gulf, known for her engaging content in fashion, beauty, and lifestyle. She received recognition at the Joy Awards in January 2024 and has appeared in interviews on "#ABtalks," where she speaks openly about her personal journey. Beyond content creation, Bibi is also known for her philanthropic side, supporting causes like the Match for Hope charity football event in Qatar. She has worked with brands like Riva Fashion, IKEA, and NU. Her combination of glamour, warmth, and authenticity makes her one of the most well-known creators in the region.

• 5. Sarah Alwadani

  Followers: 2.7M

  Engagement rate: 0.80%

  Sarah Alwadani is a well-established Saudi influencer, beauty expert, and mother who manages to do it all and make it look effortless. Her content is a mix of beauty tutorials, fashion moments, and glimpses into her luxury lifestyle that her audience absolutely loves. She brings a refreshing mix of glamour and authenticity to her content that any recommendation from her feels like personal advice. Sarah is a trusted voice in the Saudi beauty and fashion space, and brands looking to reach an engaged and loyal audience in KSA would be wise to have her on their side.

• 6. Zena Emad

  Followers: 2.2M

  Engagement rate: 0.27%

  Zena Emad is a multi-talented woman who is not just a content creator; she is a singer and music personality who uses social media to share her art with the world. Her profile features music performances, behind-the-scenes looks at upcoming albums, and her travel adventures, all blended together with a creative energy. She has also partnered with brands like Bioderma, Lipton Ice Tea, Honor, and Blooming.

• 7. Rand Alshehili

  Followers: 2.2M

  Engagement rate: 0.48%

  At just 15 years old, Rand Alshehili is already Saudi Arabia's youngest fashion and lifestyle influencer. She has modeled for Riva Kids, walked at the Shein Kids Fashion Show, and been exclusively invited to the launch of the Dior fall collection. On top of her modeling career, Rand is also a singer with a growing fan base. Her Instagram is a vibrant mix of fashion, art, pottery, and travel to destinations like South Korea, Italy, Malaysia, and beyond. She is young, talented, and absolutely a growing star.

• 8. Aya Fawzy

  Followers: 2M

  Engagement rate: 0.47%

  Aya Fawzy is a travel and fashion content creator who brings a creative energy to everything she creates. Her Instagram showcases her adventures across the world from Bali and Thailand to Spain, Switzerland, and the Seychelles. She has partnered with brands like Blooming Wear, MOTF, Styli, and Trendyol. Aya's content feels genuine, joyful, and deeply personal and that is exactly what makes her audience trust her recommendations.

• 9. Eleen Suliman

  Followers: 1.8M

  Engagement rate: 1.2%

  Eleen Suliman is one of Saudi Arabia's most loved fashion and lifestyle influencers, whose content sits right at the intersection of high fashion and authentic storytelling. She has been featured in Elle Arabia and Vogue Arabia, two of the most prestigious fashion publications in the region, and walked the red carpet at the 2023 Cannes Film Festival. Her collaborations cover luxury and lifestyle brands. For brands looking for a premium, editorial feel, Eleen is a standout choice.

• 10. Nada Baeshen

  Followers: 1.5M

  Engagement rate: 1.1%

  Nada Baeshen is a Saudi influencer, entrepreneur, and TV personality. As a host on MBC's Kalam Nawaem and MBC1, she regularly discusses women's issues, lifestyle, and entertainment with insight and warmth. On social media, her content covers luxury fashion, travel diaries, and personal reflections that resonate deeply with her audience. She is the kind of influencer who has built genuine credibility over the years, and that kind of trust is invaluable for any brand partnership.

Conclusion

The top female influencers in Saudi Arabia, KSA, have become go-to partners for brands looking to connect meaningfully with the fast-growing audiences of the Middle East. With their authentic voices, culturally based storytelling, and strong digital presence across platforms, they are the ideal collaborators for any brand aiming to boost visibility, build trust, and drive real engagement in the Saudi market.

As Vision 2030 continues to reshape the social and economic landscape of KSA, the influence of these women will only grow, which is why it is the perfect time for brands to invest in female-led influencer partnerships in Saudi Arabia.

Hence, GIMA, the top influencer marketing agency, has curated a list of the top 10 female influencers in Saudi Arabia for your next brand partnerships.