Top Beauty UGC Creators in Dubai, UAE

The Emirates’ beauty and cosmetics Industry is growing at a colossal rate, with a wealthy, brand-hungry consumer base that has a strong appetite for premium and niche beauty products.

With a diverse consumer base, strong buying power, and a deep interest in beauty and personal care, customers in the UAE are relying heavily on digital product research, ingredient transparency, and authentic user validation before making a purchase. This makes credible online presence and trust-building more crucial than ever for beauty brands.

This has created a huge demand and strong traction for beauty influencers in Dubai. These beauty influences create direct, product-focused videos that match how buyers in the UAE prefer to research and compare new items. Their short demos, before-and-after used videos, tutorials, product hauls, and routine-style content give viewers a clear sense of what a product looks like in real settings.

These beauty UGC creators in Dubai are carrying years of authenticity and credibility, understanding the region’s climate, common skin concerns, preferred textures, and cultural cues such as halal formulations and fragrance layering. Their long-term presence has shaped reliable communities that pay attention to honest reviews and practical guidance.

For beauty brands and marketers, partnering with these Dubai beauty content creators creates a number of advantages-

• Consumers already explore premium and niche beauty through creator recommendations, making creator-led clips a natural part of the product discovery cycle.
• Strong influence on purchase decisions because creators' content functions like peer recommendations.
• Faster movement from interest to purchase since their educational, social-proof-heavy content shortens the buyer path, i.e., discovery, validation, then purchase.
• Precision across communities and languages, giving brands direct access to niche segments like Emirati audiences, South Asian communities, Arab expats, etc. This helps in more efficient ad spend and better ROAS.

That said, beauty brands in the UAE, like Shaikh Saeed, Nysaa, Kay Beauty, etc, have partnered with the top UGC agency in Dubai to leverage their expertise and launch ROI-oriented campaigns.

Below is the list of the best beauty UGC creators in Dubai for your brand. Let’s explore.

List of Top 10 Beauty UGC Creators in Dubai, UAE

• 1. Maram Z Baeda Maalouf

  Followers: 1.1M

  Engagement Rate: 1.39%

  Maram Maalouf is a famous beauty UGC Creator in Dubai who mainly shares content around beauty, fashion, and her life as a mother. She is the founder of Maison Celadora and has partnered with top luxurious brands like Givenchy and Dior. Over the past few years, her consistent and engaging content has helped her build a strong beauty-enthusiasts community in the UAE region.

• 2. Nourhan Elgouhary

  Followers: 825K

  Engagement Rate: 1.17%

  Nourhan Elgouhary is a UAE-based popular beauty and fashion influencer. She showcases content on skincare tips, easy makeup tutorials, and trendy fashion advice. In recent years, she has worked with top global brands like Mars, Axis, Chanel, SOTHYS, Prada, and Armani.

• 3. Dr. Aqsa Afzal

  Followers: 708K

  Engagement Rate: 2.55%

  Dr. Aqsa Afzal is a well established beauty and lifestyle UGC creator based in Dubai and the CEO of Waliqsa. She shares content on skincare, personal style and lifestyle moments. Dr. Aqsa Afzal is a talented doctor and gold medalist in medical science, and she also brings both expertise and information to her content. She has also collaborated with top leading brands such as Lux, Knorr, Shein, and Lavien Rose.

• 4. Fatima Wasim

  Followers: 952K

  Engagement Rate: 1.73%

  Fatima Wasim is a Middle East based beauty influencer, who mainly shares content or suggestions around skincare, makeup and fashion. Till yet, she has worked with top popular brands like Sephora and Too Faced. She also promotes cleanliness and sustainable beauty products, while encouraging her audience to make better choices.

• 5. Farah Hassan

  Followers: 950K

  Engagement Rate: 1.02%

  Farah is an amazing beauty content creator from Dubai. She has always been loved by the audience for sharing simple makeup tutorials, skincare tips, and trendy outfit ideas. She showcases new products and easy beauty routines that everyone can try.

  Farah also shares her luxurious lifestyle and tries fun new beauty and makeup hacks to keep her content interesting. She has worked with big brands like Palazzo Versace, Sephora, and Carolina Herrera.

• 6. Chahna Soni

  Followers: 663k

  Engagement Rate: 5.34%

  Chahna Soni is a Dubai-based Skincare UGC content creator, who is known for sharing beauty, lifestyle, and fashion content. She shares makeup tips, skincare routines, and latest style ideas, and till yet she has collaborated with global brands like Momcozy, Maate, and FRIGG. Chahna is always passionate about natural and sustainable products while motivating her audience to use it as well. She also posts about motherhood, health, and pet care, which keeps her content relatable and engaging with the audience.

• 7. Hala Owais

  Followers: 1M

  Engagement Rate: 1.61%

  Hala Owais is a top beauty influencer in the UAE, who is known for sharing easy quick skincare routines, makeup tutorials, and stylish fashion ideas. She is the founder of Hala Lashes, offering high-quality false eyelashes for every look. Known for her fun and friendly style, she has worked with well known brands like Swiss Arabian, Bobbi Brown, and Alya Skin. Her content helps followers create effortless beauty looks and stay updated on the latest trends.

• 8. Eva Makdessi

  Followers: 726K

  Engagement Rate: 1.13%

  Eva Makdessi is a beauty and skincare consultant in UAE and the CEO of @ellemaraa Magazine. She is Known as an ambassador of organisation and peace, and also she inspires audiences with makeup tutorials, skincare advice, and new fashion insights. Eva has been featured in several media outlets and often shares glimpses of her lifestyle, daily moments, and travels.

• 9. Sophie Katirai

  Followers: 695K

  Engagement Rate: 1.21%

  Sophie is a well-known beauty creator who shares updates on new makeup and skincare products. She runs the page @sophiescloset, where she combines beauty, technology, and creativity. Sophie also focuses on the creative side of beauty, using makeup and AR filters in her content. She continues to inspire her audience with fresh and unique ideas.

• 10. Emy Shahine

  Followers: 741K

  Engagement Rate: 1.13%

  Emy Shahine is a well-known beauty influencer based in Dubai. She shares easy makeup tutorials, skincare advice, and stylish outfit ideas with her audience. Along with creating content, Emy also works as a TV presenter and brand ambassador. Over the years, she has collaborated with many fashion and beauty brands. Her page is a great source of fashion inspiration, where she highlights her personal style and favourite looks.

Before You Go

In the end, we can say that these beauty UGC creators in Dubai share practical product demos, honest reviews, and real-use results, which have helped them develop communities of beauty enthusiasts who trust their recommendations. Beauty brands now capitalize on this credibility to place their products in front of high-intent audiences and reach their target consumer base with pre-built credibility.